With over two decades of experience in revenue management, sales, and marketing, I currently serve as the Regional Director of Revenue Management for Colorado and Utah at Alterra Mountain Company. In this role, I oversee revenue strategies for top-tier resorts like Winter Park, Steamboat, Deer Valley, and Solitude Mountain Resort. I have multi-resort management responsibilities with local direct reports that implement the Total Revenue Management approach to lead strategic pricing initiatives for all lines of business - Lodging, Lift Tickets, Season Pass, Ski & Ride School, Equipment Rentals and F&B.Beyond revenue management, my background includes cross-functional leadership roles in sales, data analytics, and strategic marketing, having managed both large-scale resort projects and partner relationships with industry giants like Travelocity and Expedia. With a passion for analytics and operational efficiency, I aim to drive continuous growth while enhancing guest satisfaction.