As the CEO of Tryfon Tseriotis Ltd, I oversee the strategic direction and performance of one of the leading distribution companies in Cyprus, representing renowned FMCG and healthcare brands such as Barilla, Kerrygold, Birds Eye, McCain, Dr Oetker, Milka, innocent, Tilda, Grenade, Weetabix, McVities, Benecol, and Movenpick amongst others. With over 20 years of management and sales experience in different markets, I have developed a strong expertise in new business development, key account management, and marketing communications.My mission is to drive growth, innovation, and customer satisfaction for our brands and partners, while fostering a culture of excellence, teamwork, and learning within our organisation. I am passionate about sales and change management, and I have successfully led the transformation of our sales operations, processes, and systems, resulting in increased efficiency, profitability, and market share. I am also a quick learner, an analytical thinker, and a collaborative leader, who values feedback, diversity, and integrity.