• Strengthened the GYG brand through the design and creation of omnichannel marketing campaigns - Social media (Facebook, Instagram, TikTok, long form video production), print, OOH, radio, in-restaurant collateral, event design, app and web.• Developed and refined the GYG brand identity and design system.• Executed marketing initiatives that delivered a surge in average weekly sales of 7% and achieved record-breaking sales for restaurants throughout the campaign duration.• Managed the in-house design studio, steering content production, assigning briefs, and optimising internal processes and workflows to meet high-volume demands in a fast-paced environment.• Provided leadership & guidance to internal stakeholders and senior leadership (including the CMO and CEO) to ensure project success.

• Headed the Apple Podcasts Design Team and guided an external agency, to highlight podcasters and podcasts through captivating branded stories.• Established new production workflows, styleguides and design principles to swiftly respond to stakeholder demands and evolving product requirements.• Coordinated operations across timezones, partnering with editors in 13 countries, while overseeing a design team across three offices.• Supervised and orchestrated the execution and delivery of 50+ pieces of visual content each week in multiple languages, conceptualised storefront takeovers, and designed major cross-functional campaigns.

• Launched the App Store’s redesigned Today Tab defining the visual language and editorial voice for the UK market of 40 million users.• Art directed monthly photo shoots and established an in-house library of stock photography and graphic elements.• Led major campaigns for the App Store, including the London Games Festival, UK Black History Month and the COVID-19 Stay Home series.• Directed a team of 15 designers, editors, and producers for the App Store product launch of Dark Mode to compressed time constraints.• Managed a team of 35 designers across 11 international offices for the “Drawn Together” initiative, raising funds for COVID-19 charities.

• Supervised the design direction for the iTunes and iBooks stores in Australia and New Zealand, and creative output (over 250 a month) for weekly key releases, closely collaborating with the Asia Pacific team.• Executed responsive design strategies for all artwork, guaranteeing compatibility across devices.