David Tanner Email & Phone Number

Dunstable, England, United Kingdom

Dunstable, England, United Kingdom

Implementation of top line Drinks strategy through front line team communication and consumer facing activation with sole aim of growing targeted drink sales by 20% by 2022.Responsible for ranging across category and by format/brand.Key contributor to annual brand plan and the role of drinks within the high level of plan.Management of in store merchandising and layout planningManagement of relationships with strategic drink partners and nuturing growing suppliers to maximise profitability of range and to ensure any activation is current and appeals to customer demographic in each fascia using the correct channels.Development lead in new drinks proposition and marketing communication for Cookhouse & Pub, Premier Inn Hub and Premier Inn Café Bar concepts.Activation expert across key touch points of the customer journey from sofa to bar with a strong understanding of consumer behaviour through experience and insight from both internal and external partners e.g. CGAKey link across multiple functions within the business to ensure smooth and clear implementation of any activation.Managed and implemented a drinks waste reduction program that has so far delivered in excess of 5% yield improvement in the 1st year. (2019/20)

Dunstable, England, United Kingdom

Category Management lead for Beers, Ciders and Spirits across the businessResponsible for devising 3 year strategy for each category and implementing.Responsible for preparing and communicating activation plan for each categoryResponsible for delivering stretch Trade Investment budgets through partnerships with suppliers and relationship with internal marketing and creative teams.Continuous review of analysis and guest driven insight to help shape category plansContinued responsibility for producing and implementing training material for teams.

Dunstable, England, United Kingdom

Operational lead for drinks across both Premier Inn and Restaurants.Training lead for new openings and Operational excellence initiativesResearched and produced all Training material for teams and offsite academiesManagement of technical services of all in store drinks equipment

London, England Metropolitan Area

Hospitality Manager covering Premier Inn Restaurant, High Street unbranded bar, Costa Coffee Franchise and 6 Meeting Rooms

Christchurch, New Zealand

Aberystwyth

Bachelor Of Science (Bsc), Marketing And Economics, 2.1

A Level, Economics