David Taylor Email & Phone Number

I am an experienced agency account handler and operational manager with over twenty years working in the Direct / Database / Relationship /Loyalty Marketing industry. My client experience has covered a wide range of sectors, Financial, IT, Telecoms, Insurance, Motor, Tourism and Travel and some FMCG. I am an unusual candidate as over the last 20 years I have gained valuable insight and knowledge in a wide area. Part of this was to gain an understanding of all the processes and tools available. This has helped me diversify my knowledge especially in the area of modern communications. I am also an excellent presenter and have a passion for merging new plus tried and tested disciplines to achieve an end result in favour of my Client. I am also an advocate of modern technology and believe that although campaign concepts and design do not really change much it is the process and technology used to communicate which is new and exciting.Specialties: Account managementWeb site development, scoping, strategy and overseeing of buildLoyalty marketing acquisition and retention strategyRelational Database tools design and buildData control and Database managementCommunication planning and execution (both paper based and electronic)Database auditsData Analysis and reportingProject Management - Major International Loyalty Scheme, CRM and Promotions.Reward partner selection

Listed skills include Loyalty Marketing, Crm, Account Management, Digital Marketing, and 13 others.