David Tham Email & Phone Number

Singapore

• Manage key accounts for Sony’s digital imaging and portable electronic device products in driving incremental sales and market presence
• Drive product category strategies and sales development of camcorder and professional cameras, including the optimal allocation of stocks across all distribution channels
• Review and optimise monthly sales forecast plans, customer promotion mechanisms and trading terms negotiations with key accounts to ensure cost effectiveness and maximum ROI
• Develop and execute key account annual activity plans and marketing events to drive brand awareness, product interest and sales conversion across retail stores, online market places and social media platforms
• Leverage strategic working relationships with key accounts to drive maximum brand exposure, consumer outreach, relevant marketing activities, as well as to gain insights on market intelligence and dataAchievement
• Achieved 116% incremental sales from S$6 million in FY20 to S$13 million in FY21

Singapore

• Manage partnerships and collaborations with companies to achieve corporate sustainability goals pertaining to plastic reduction, food waste and hotel sustainability
• Define strategic goals for the plastic reduction (PACT) and food waste (Hotel Kitchen) initiatives and plan for monthly business development and client commitment milestones
• Effectively generate leads in the F&B, hospitality and retail industries, follow up with new business opportunities to develop engagements with key client stakeholders
• Develop resources and materials for market transformation such as toolkits and guides to support corporate clients in achieving their sustainability milestonesAchievement
• Pitched initiatives, such as the PACT and Hotel Kitchen, to prospective clients, and secured the commitment of 17 leading corporate companies and 12 reputable hotel brands within 3 months
• Planned and executed roundtable conference for 30 leading companies in key industries to share best practices and explore opportunities to develop industry-wide initiatives on effective plastic reduction

Singapore

• Drive and expand global partners’ network within and beyond APAC region through strategic engagement to generate high interest in the Hyflux Partnership Program
• Manage and organise marketing events such as health conferences, seminars and roadshows covering program development, inventory, manpower forecast, resource allocation and event layout
• Collaborate with key partners on incentive/reward mechanics and timely product training programsAchievement
• Planned and executed the ELO Water sponsorship during Badminton World Federation (BWF) Major Events & World Tour Finals. Effectively coordinated logistics of water shipment, plan and engage external vendors for booth.
• Pioneered and grew the HyfluxShop Partner Program from base 0 to 1,000 partners and 2,500 members in one year

Singapore

• Identify and establish new business development opportunities of water filtration products across hospitality, F&B and corporate projects
• Responsible for the end-to-end management of key projects including identify business development opportunity, conduct sales pitch, establish final deal, conduct site inspection and planning, monitor project delivery.
• Proactively collaborate with overseas distributors across the ASEAN markets (Vietnam, Cambodia and Indonesia) in identifying business opportunities, strategizing customised marketing plans and setting up operations for.
• Lead the Singapore project management team in establishing and developing key engagements with renown hotels i.e. Marina Bay Sands Hotel (pilot installation of 20 filtration systems) and Shangri-La Hotel (installation.

Singapore

• Lead a team of sales associates in achieving their individual monthly targets across various retail channels and driving overall team sales
• Simultaneously manage multiple sales channels (online sales platform and 27 retail sales channels) - manage key distributors, design marketing collaterals, address customer enquiries and feedback, deliver prompt.
• Lead and manage roadshows with external distributors to increase exposure of water filtration products - manage inventory, develop marketing collaterals, visual merchandising and brand exposureAchievement
• Manage operations of key project in collaboration with Wildlife Reserve Singapore to promote plastic waste reduction - conduct site inspection and strategic placement of water dispensers, manage sourcing, quality.
• Consistently contribute up to 60% of the department’s local revenue and exceed annual sales targets for key retail outlets such as OG, Courts and Takashimaya

Bachelor'S Degree, Business Management

Electrical, Computer And Communications, Engineering