● Manage key accounts for Sony’s digital imaging and portable electronic device products in driving incremental sales and market presence● Drive product category strategies and sales development of camcorder and professional cameras, including the optimal allocation of stocks across all distribution channels● Review and optimise monthly sales forecast plans, customer promotion mechanisms and trading terms negotiations with key accounts to ensure cost effectiveness and maximum ROI● Develop and execute key account annual activity plans and marketing events to drive brand awareness, product interest and sales conversion across retail stores, online market places and social media platforms ● Leverage strategic working relationships with key accounts to drive maximum brand exposure, consumer outreach, relevant marketing activities, as well as to gain insights on market intelligence and dataAchievement● Achieved 116% incremental sales from S$6 million in FY20 to S$13 million in FY21● Maintain consecutive No. 1 digital imaging market share in the past 3 years

● Manage partnerships and collaborations with companies to achieve corporate sustainability goals pertaining to plastic reduction, food waste and hotel sustainability● Define strategic goals for the plastic reduction (PACT) and food waste (Hotel Kitchen) initiatives and plan for monthly business development and client commitment milestones ● Effectively generate leads in the F&B, hospitality and retail industries, follow up with new business opportunities to develop engagements with key client stakeholders● Develop resources and materials for market transformation such as toolkits and guides to support corporate clients in achieving their sustainability milestonesAchievement● Pitched initiatives, such as the PACT and Hotel Kitchen, to prospective clients, and secured the commitment of 17 leading corporate companies and 12 reputable hotel brands within 3 months● Planned and executed roundtable conference for 30 leading companies in key industries to share best practices and explore opportunities to develop industry-wide initiatives on effective plastic reduction

● Drive and expand global partners’ network within and beyond APAC region through strategic engagement to generate high interest in the Hyflux Partnership Program● Manage and organise marketing events such as health conferences, seminars and roadshows covering program development, inventory, manpower forecast, resource allocation and event layout● Collaborate with key partners on incentive/reward mechanics and timely product training programsAchievement● Planned and executed the ELO Water sponsorship during Badminton World Federation (BWF) Major Events & World Tour Finals. Effectively coordinated logistics of water shipment, plan and engage external vendors for booth setup, negotiate for product/brand placement to maximise brand outreach● Pioneered and grew the HyfluxShop Partner Program from base 0 to 1,000 partners and 2,500 members in one year

● Identify and establish new business development opportunities of water filtration products across hospitality, F&B and corporate projects● Responsible for the end-to-end management of key projects including identify business development opportunity, conduct sales pitch, establish final deal, conduct site inspection and planning, monitor project delivery, manage after-sales service and support● Proactively collaborate with overseas distributors across the ASEAN markets (Vietnam, Cambodia and Indonesia) in identifying business opportunities, strategizing customised marketing plans and setting up operations for the penetration of Caprica products into new marketsAchievement● Lead the Singapore project management team in establishing and developing key engagements with renown hotels i.e. Marina Bay Sands Hotel (pilot installation of 20 filtration systems) and Shangri-La Hotel (installation of 30 units across all Shangri-La suites), and commercial developers i.e. Far East Organisation, City Developments Limited and Kheng Leong Pte Ltd

● Lead a team of sales associates in achieving their individual monthly targets across various retail channels and driving overall team sales● Simultaneously manage multiple sales channels (online sales platform and 27 retail sales channels) - manage key distributors, design marketing collaterals, address customer enquiries and feedback, deliver prompt service recovery, provide product training and support to distributors and sales executives● Lead and manage roadshows with external distributors to increase exposure of water filtration products - manage inventory, develop marketing collaterals, visual merchandising and brand exposureAchievement• Manage operations of key project in collaboration with Wildlife Reserve Singapore to promote plastic waste reduction - conduct site inspection and strategic placement of water dispensers, manage sourcing, quality checks and production of water bottles• Consistently contribute up to 60% of the department’s local revenue and exceed annual sales targets for key retail outlets such as OG, Courts and Takashimaya