Led the Belgian-Luxembourg division of TRIBU-TE Magazine, an international premium platform for professional hairstylists with editions in France, England, and Belgium-Luxembourg. As the licensed publisher, held ultimate responsibility for all communications in the region.Key responsibilities:Building and expanding (inter)national networks within the professional hairstyling industry.Managing a diverse commercial portfolio.Developing, presenting, and executing comprehensive media plans for brands and suppliers in the sector.Negotiating media budgets.Directing a (freelance) team for content creation plans.Organizing both small and large-scale (network) events.Hosting events and shows.Crafting compelling storytelling strategies.Successfully navigated the multifaceted role of publisher and licensee for TRIBU-TE Magazine, fostering industry connections, managing commercial interests, and orchestrating impactful events.

At Kiliwatch, a creative agency specializing in campaign creation for brands, I serve as the captain overseeing end-to-end processes—from strategy and concept development to branding, logo design, and brand activation, all the way to publishing.Key Responsibilities:Directing and managing a (freelance) creative team and project manager.Leading commercial pitches and presenting concepts to brands.Crafting impactful communication and storytelling strategies.

Held a leadership position and served as a member of the consulting team for the L'Oréal Group, providing personalized advice and educational seminars to 300 of the largest hair salons, hairdressing groups, and chains in Belgium and Luxembourg as an external partner.KPI's: Optimization of the experiential concept for professional salonsGrowth managementSalon profitabilitySustainability initiativesProfessionalization of marketing and sales

Managed an existing client portfolio and actively pursued new leads and prospects. Conceptual strategies and sales for a broad range of professional hair cosmetics to major salon chains in Belgium and Luxembourg. Expanded the portfolio and aimed for growth and long-term relationships.

Managed an existing client portfolio while actively pursuing new leads and prospects. Conceptual strategies and sales for a wide range of professional hair cosmetics to hairdressers.Applied skills in sales, project management, planning, and reporting to drive successful outcomes.

Account Manager at 'Concentra Media,' overseeing diverse media platforms such as Het Belang van Limburg, Hebbes.be, Jet Magazine, and TV Limburg.Translated advertising and communication needs of automotive brands and suppliers into successful, concrete campaigns. Effectively managed and nurtured an existing client portfolio while diligently pursuing new leads and prospects. Developed and executed comprehensive media plans. Successfully integrated sales, project management, marketing strategy, and media planning to achieve outstanding results.