During David's 24 years with Cameron Mackintosh, he played a major role with Industry-defining classics such as Cats, Les Miserables, The Phantom of the Opera, Follies, Miss Saigon, My Fair Lady and Mary Poppins -shows which allowed him full scope to embrace a passion for innovation that resulted in his pioneering the West End's first internet offers, intranet offers, yield management programme, attraction-led marketing, sales forecasting, Inbound tourism market targeting.As Head of Theatre and Events for Superbreak, the UK's leading short break operator, David was responsible for the contracting, marketing and distribution of West End and Regional Theatre and Events in addition to leading London Attractions and Exhibitions. Superbreak's 360 degree regional marketing partnerships (spanning key online channels and affiliates, travel agents, travel press, travel and accommodation providers) connected West End shows and UK and Ireland tours with UK Domestic demand from Lands End to John o'Groats.From Jan 2019 to Jan 2021 David was UK General Manager of international ticketing giant Vivaticket, whose international clients included The Louvre, The Tower of London, Walt Disney Resort and Universal, OrlandoFrom Jan 2022 to May 2023 (extended from 7 month initial contract) David was UK Strategy Lead for TicketSwap, the Amsterdam-based International resale platform: Simon Aurik, COO & CMO: "Based on David's outstanding performance, extensive experience, and remarkable skill set, I am confident that he would be a valuable asset to your organization. His proven ability to develop and implement innovative strategies would undoubtedly contribute to your company's growth and success."From Sep 2023 to Mar 2024, David served as Tourism and Groups Consultant for the world-leading venue group, LW Theatres: Paul Davie, LW Theatres Marketing Director:'David supported us in uncovering insights and opportunities for us to develop and grow our Tourism and Groups business. I found collaborating with David to be an extremely positive and enjoyable experience. Our Tourism and Groups project benefited enormously from David’s work. He is a natural industry leader, and his hands-on experience of so many key areas of live entertainment sales, marketing and ticketing, has helped us build robust, actionable strategies.'For 17 years David was a Director of the Society of Ticket Agents and Retailers, which represents over 90% of UK live entertainment ticketing, including 8 years as Deputy Chair and 4 years heading up the drafting of industry-wide terms and conditions