David Tichiaz Email & Phone Number

Vista, Ca, Us

Vista, Ca, Us

Bringing almost two-decades of experience growing and scaling Vans to build and execute a compelling business strategy, which includes understanding and accurately segmenting the marketplace and developing and launching innovative products which deliver sustainable growth through greater market share.• Lead Go-to-Market strategy and execution Product, Marketing, Wholesale, Retail, Digital, and Supply Chain Management. • Responsible for the development of 60+ HQ employees and 2K retail associates across 24 stores.• Accountable for setting the strategic vision for a long term real estate plan for owned and operated stores. • Create and lead the process for annual strategic planning which includes realistic short- and long-term objectives and drive the plan through all aspects of the business, including sales, marketing and operations leading to sustained growth.• Provide inspired leadership company-wide to motivate and develop the team and be a visible leader of innovation, continuous improvement and operational excellence.• Develop a talented team of committed leaders, coaching and mentoring them for continued personal and professional development.• Responsible for a Global P&L of all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.• Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics.• Lead in promoting social and environmental responsibility initiatives in liaison with the community.

Led the development of product and brand strategies that enhanced the worldwide brand positioning, taking into full consideration the cultural significance of different regions and crafting business approaches and utilizing data effectively to foster and enhance consumer interaction.• Led a team of 350 HQ based employees and over 10K retail associates to strategically deliver ~$3B in annualized revenue and over $600M in profit across +540 owned stores, owned digital commerce, +1K WSL partners, and distributors.• Provided strong leadership and purpose to codify the team around a shared vision of the path forward to continued growth.• Invested in the development of individuals with a focus on building a strong bench for succession.• Established and maintained effective business relationships with senior level management at major customers in the region including key accounts, national retailers and department stores, ensuring healthy business growth and successful product placement.

Transitional leader, based in Switzerland, for Europe, Middle East, and Africa accounting for $750 million in revenue of the Vans business.• Manage sales, marketing and regional product teams to maximize sales volume and profitability.• Lead business development and strategic direction.• Accountable for business results, profit & loss and executing key initiatives. Manage 125 central employees with 7 direct reports, 3 dotted line reports.

Responsible strategically developing and executing the North American Go-To Market Process spanning Canada, Mexico, and the US. Also, responsible for establishing strategic product segmentation strategies across wholesale, e-commerce, and direct-to-consumer channels. This ensures that each function and channel can fulfill its financial goals through a cohesive approach to marketplace management• Drove channel specific assortments, which grew revenue from $500M to $770M+.• Partnered on the creation and execution of our global Where to Play and How to Win strategies to ensure global consistency while maximizing local relevancy.• Implemented Business Intelligence and Strategic Account Management.• Strategically grew the Merchandising function 5 to 13 people.• Increased SKU efficiency 64%, while decreasing overall SKU count by 27%.

Responsible for developing strategy, planning, and coaching a team to execute across the highest aspirational sales channels at Vans across 700+ accounts, yielding revenue of $235M across footwear, apparel, and accessories product categories.• Increased Sales by $12M in year one.• Instituted an Objective, Goals, Strategic Choices, Tactics, and Measures business planning framework that will allow the sales.• Developed and mentored a sales organization consisting of 3 Directors, 3 Managers, 30 independent sales reps across four separate channels of distribution ensuring that brand and customer standards remain at the center of brand’s strategic initiatives.• Implemented 5-year sales, product, and marketing strategies by region that enables a successful financial plan consisting of revenue, gross margin, operating income, and marketing expectations.

Responsible for the strategic planning and execution of the US Lifestyle business consisting of $160M in top line revenue across 226 accounts. • Increased sales 62% ($61M) from 2011 to 2015. • Grew sales team from 6-8 to ensure customer, consumer, and retailer standards maintained a leadership position within the market. Coached and mentored team for professional development and aptitude for growth. • Evaluated, organized, and presented seasonal/annual market analysis to the executive team. • Developed and maintained key account relationships within US Lifestyle business necessary to drive successful partnerships and results.