David Tichiaz Email & Phone Number

Vista, CA, US

• Bringing almost two-decades of experience growing and scaling Vans to build and execute a compelling business strategy, which includes understanding and accurately segmenting the marketplace and developing and.
• Lead Go-to-Market strategy and execution Product, Marketing, Wholesale, Retail, Digital, and Supply Chain Management.
• Responsible for the development of 60+ HQ employees and 2K retail associates across 24 stores.
• Accountable for setting the strategic vision for a long term real estate plan for owned and operated stores.
• Create and lead the process for annual strategic planning which includes realistic short- and long-term objectives and drive the plan through all aspects of the business, including sales, marketing and operations.
• Provide inspired leadership company-wide to motivate and develop the team and be a visible leader of innovation, continuous improvement and operational excellence.

• Led the development of product and brand strategies that enhanced the worldwide brand positioning, taking into full consideration the cultural significance of different regions and crafting business approaches and.
• Led a team of 350 HQ based employees and over 10K retail associates to strategically deliver ~$3B in annualized revenue and over $600M in profit across +540 owned stores, owned digital commerce, +1K WSL partners, and.
• Provided strong leadership and purpose to codify the team around a shared vision of the path forward to continued growth.
• Invested in the development of individuals with a focus on building a strong bench for succession.
• Established and maintained effective business relationships with senior level management at major customers in the region including key accounts, national retailers and department stores, ensuring healthy business.

• Transitional leader, based in Switzerland, for Europe, Middle East, and Africa accounting for $750 million in revenue of the Vans business.
• Manage sales, marketing and regional product teams to maximize sales volume and profitability.
• Lead business development and strategic direction.
• Accountable for business results, profit & loss and executing key initiatives. Manage 125 central employees with 7 direct reports, 3 dotted line reports.

• Responsible strategically developing and executing the North American Go-To Market Process spanning Canada, Mexico, and the US. Also, responsible for establishing strategic product segmentation strategies across.
• Drove channel specific assortments, which grew revenue from $500M to $770M+.
• Partnered on the creation and execution of our global Where to Play and How to Win strategies to ensure global consistency while maximizing local relevancy.
• Implemented Business Intelligence and Strategic Account Management.
• Strategically grew the Merchandising function 5 to 13 people.
• Increased SKU efficiency 64%, while decreasing overall SKU count by 27%.

• Responsible for developing strategy, planning, and coaching a team to execute across the highest aspirational sales channels at Vans across 700+ accounts, yielding revenue of $235M across footwear, apparel, and.
• Increased Sales by $12M in year one.
• Instituted an Objective, Goals, Strategic Choices, Tactics, and Measures business planning framework that will allow the sales.
• Developed and mentored a sales organization consisting of 3 Directors, 3 Managers, 30 independent sales reps across four separate channels of distribution ensuring that brand and customer standards remain at the center.
• Implemented 5-year sales, product, and marketing strategies by region that enables a successful financial plan consisting of revenue, gross margin, operating income, and marketing expectations.

• Responsible for the strategic planning and execution of the US Lifestyle business consisting of $160M in top line revenue across 226 accounts.
• Increased sales 62% ($61M) from 2011 to 2015.
• Grew sales team from 6-8 to ensure customer, consumer, and retailer standards maintained a leadership position within the market. Coached and mentored team for professional development and aptitude for growth.
• Evaluated, organized, and presented seasonal/annual market analysis to the executive team.
• Developed and maintained key account relationships within US Lifestyle business necessary to drive successful partnerships and results.