David Ticknor Email & Phone Number

Georgetown, Texas, United States

Austin, Texas, United States

Contribute to the success of PepsiCo Beverages while executing selling strategies in assigned retail accounts. Promote and manage key customer relationships to deliver against annual operating plans while ensuring compliance with PBC contract requirements. • Emphasis towards acquiring new customers to maximize revenue throughout assigned geography. • Upgrade existing customer contracts while capturing additional space and distribution within brand portfolio. • Create and implement plans to ensure marketplace initiatives, point of sale, merchandising and promotions are met to maximize brand development and performance. • Continuously analyze customer base and sales trends while developing growth strategies throughout fiscal year.

Austin, Texas Area

Collaborated with 7 Coca-Cola distributors throughout Central/South Texas. Conducted monthly brand partner meetings with distributor and Regional Key Accounts regarding sales, forecasting, upcoming features and sales trends utilizing Nielsen/IRI data. Coached and directed 4 Field Sales Representatives to guarantee success of brand portfolio with sales force. • Coordinated sales presentations to recognize accomplishments and areas of opportunity.• Conducted annual business plans to achieve successful goals in volume, revenue, distribution and investments for upcoming year.• Led employee performance evaluations to include hiring, training and developing team members. • Extended product line availability through market surveys, category trends and brand recognition.• Recognized at National Sales Meetings for surpassing sales and distribution goals.

Austin, Texas Area

Delivered and implemented business strategies throughout Central Texas. Managed and worked with distributors to service and execute all existing and potential new accounts. Developed partnership agreements with new and existing customers while managing associated funds. Reviewed business volume and profit with owners and management on a quarterly basis. • Expanded On-Premise customers from 112 to 376 accounts within two years.• Increased Collegiate distribution from 5 to 12 campuses in multiple outlets and implemented vending machines. • Created non-buy monthly reports to goal distribution requirements by distributor based off current TABC account base.• Executed new and improved route management strategies throughout Central Texas for efficiency in distributor needs for attaining additional customer base.• Key role for initiating distributor planning regarding additional costs with organizational structure, equipment and facility size for future growth.

Austin, Texas Area

Maintained superior productivity in distribution, sales, point of sale and promotions within 695 accounts resulting in increased market share and revenue while complying within TABC guidelines. • Led team consisting of sales supervisor, route supervisor, 5 zone sales managers and 5 delivery drivers while exceeding monthly goals.• Analyzed and implemented go to market strategies to assure fair share of market space while introducing new brands into the market.• Cultivated relationships with both on and off premise clients to guarantee display activity and exclusive price features.• Facilitated team building and continuous trainings in sales skills, profit margins, customer service and selling practices.