Santuri East Africa is a multi-faceted organization focusing on innovation within the East African music scene. As co-founder and director, I have worked with a small team to develop concepts and manage projects that support East African DJs, music producers and other artists. Bringing together my passions for differing musical styles and underground DJ culture - along with the skills and networks to connect the right artists at the right time - Santuri had grown into a platform for 100s of musicians DJs producers and sound engineers to work together.Since the inception in 2014, Santuri has contributed to the creation of a vibrant, exciting musical culture that reflects a strong regional identity - promoting and celebrating East African music throughout the region and globally.

Management, administration and implementation of Santuri East Africa regional projectsOversee and contribute to the completion of the Santuri Business PlanOrganisational planning and evaluation Events management and programming Liaising with project partners Manage Santuri related budgetsFundraising and developing partner networkDeveloping strategic partnerships with other organisations Manage the registration process of Santuri into a legal East African entity Recruit and manage pool of intern staff and work with Capacity Building consultant to develop skills and structures for successfully implementing Santuri activities

Tanzanian Heritage Project is an initiative to digitize and promote an archive of forgotten Tanzanian music. Research / Evaluation - led a evaluation team investigating the music economy in Tanzania in partnership with the Tanzania Musician’s Network and BEST AC. The project produced a series of recommendations on making Tanzania a more beneficial place for artists to create business opportunities. Communications: Responsible for the media profile of the Tanzanian Heritage Project, including managing website content, social media presence, and collaboration with online, TV and radio media outlets. Secured coverage via NPR, BBC, New York Times, Lyric FM, Afropop, OkayAfrica and more. Operations: Development of partnerships with UNESCO, Strut, Red Bull, British Library, TBC, BlackInk, Best AC, Tanzanian Musicians Network, and artists. Creating networks with regional festivals, NGOs, preservation specialists, businesses, and equipment suppliers. Fundraising: Identifying donors, proposal writing, project design/ coordination and strategic planning.

Responsible for all English communications materials for Native Instruments, a leading music technology firm. Roles included preparing web copy, packaging text, marketing materials, press releases, statements and advertising copy. The role also involved creative input into online and print advertising / communications campaigns, concept and content design.

Maintained a funding level of over $3 million per year for MAG Cambodia (a humanitarian landmine clearance NGO). Established a media strategy and developed the capacity of key staff to implement it. Managed a team that produced brochures, reports and website material for an international readership, designed to increase the profile of MAG, and raise funds for the organisation. Planned and coordinated promotional events, collected and produced materials for media representation, and arranged and hosted media and donor visits. Acted as key contact for donors, media, partner agencies, and international agencies.