Services: Customer & Market Needs Discovery, Competitive Landscape Analysis, Grant Funding, Scientific Publishing. Expertise based on >25 years in biomedical marketing, product development, and entrepreneurial funding. Domain knowledge in Mobile Medical Devices, Vision Assessment & Therapy, Cell & Molecular Biology Reagents, Immunodiagnostics, Scientific Instrumentation.

Strategic marketing, opportunity and product definition, regulatory strategy, private and public source funding

Enabler of early-phase grant funding, business plan development, market analysis, and strategic communications for biomedical ventures___________________________________________Clear and compelling development of biomedical business communications - backed by a proven track record of successful funding, product development, and marketing managementProduct Expertise* Mobile Medical Apps* FDA-regulated Immuno-diagnostics* Biomedical Research Instrumentation* Proteomic & Genomic Research Reagents* Injection-molded ConsumablesTherapeutic & scientific Areas* Cancer biology & epigenetics* Infectious diseases* Opthalmic disorders & vision rehabilitation* Proteomic & genomic analysis* Drug discoveryTrack Record of Deliverables* Small business grant funding (success rate >4X the norm)* Business plan and strategy development to attract early investment* Medical writing for FDA regulatory submissions (IND content, Investigator Brochure, Clinical Study Protocol, Package Insert)* Scientific marketing content for web and social media

Scientific writing and editing in support of antibody reagents, employed for cancer, neurobiology, and cell biology research.

Responsible for direction of the Applications Laboratory, generating publications and data in support of sales and aligned with global strategic marketing goals * Authored and mentored team members in creating over 30 publications (posters, application notes, online tutorials, FAQs, training presentations) with high impact for sales of oncology and neurodegeneration biomarker assays to pharmaceutical and academic research labs* Designed and organized week-long, multi-contributor training programs and delivered technical training seminars, improving technical selling skills for biomarker and cell signaling assaysPartnered with key opinion leaders to create online Lab Spotlight customer profiles, generating endorsements for Bio-discovery instruments and reagents* Led creation of an online customer-facing Assay Support Knowledge Base, resulting in 2-fold increase in customer support contacts within 2 months after launch (www.perkinelmer.com/ASK)* Developed market/technology analysis for the Epigenetics product task force, laying groundwork for 2010 release of a new panel of bioassays

Responsible for establishing marketing and sales functions for a start-up supplier of high-performance PCR consumables. Duties included identification of new product and business opportunities, partnering with manufacturing to set validation and QA criteria, direction of applications development, promotional planning and execution, financial reporting and analysis, forecast and budget generation, and creative problem-solving to meet emerging issues.* Established specifications, pricing, margins and marketing support for seven new products* Directed “fast PCR” applications development in remote location (Finland), providing essential marketing data needed for product launch* Designed and created all aspects of an applications-oriented company web site (www.UTWPCR.com)

Led a staff of three product managers and one applications scientist, responsible for a full range of marketing activities including promotional planning and execution, agency coordination, applications development, business analysis and forecasting, global sales training and creative problem-solving* Generated marketing plans for instrument and consumables product lines with annual revenues in excess of $50 million, with a marketing communications budget over $250,000* Generated and mentored team on market research, SWOT analyses, proposals and forecasts for new instrument and consumables products, leading to approved product development initiatives* Managed marketing contributions to a cross-functional, bi-coastal team developing a next-generation instrument platform, resolving time-critical issues to keep schedule on track while adhering to product cost and performance targets

Business Manager and Product Manager, PCR Plastics and Reagent Kits 1995-2004* Managed or coordinated all aspects of business, including product conception and development, applications laboratory, QA/QC and production issues, pricing, sales and technical support training, forecasting, marketing communications, licensing negotiations* Increased annual sales from $600K initially to $7.2 million* Conducted Voice of Customer research and collaborated with R&D to develop a new microplate design for the high-throughput market, leading to a $2 million product lineLaunched distribution of Finnzymes genetic analysis reagents in North American market* Performed marketing and sales support including technical brochure and marketing collateral generation, global sales and technical support training, seminars at academic and industry forums, development of product sampling programs, and coordination of application workshops

I managed a Technical Communications group for >4 years - writing, editing, planning and scheduling projects for a 5-person team; collaborating with authors to generate and position scientific and educational publications on tight timelines for genetics and cell signaling. (Promega).