Streamline Respiratory Marketing operations by unifying marketing, fulfillment, technology, and project management functions. Refine processes to maximize marketing effectiveness, fostering innovation and adaptability. Lead key projects and initiatives, offering strategic guidance and operational expertise while working in tandem with international teams.

Led and managed complex cross-functional efforts to develop and implement product-level strategies to achieve company operational and strategic business objectives, while effectively partnering with key stakeholders across the enterprise matrix. Executed the Marketing Operations strategy by managing a 12-person team responsible for PMO Launch Excellence of new medicines & indications, Promotional Materials Review & Content Management, Agency & Budget Management, Operations Capabilities, and Systems & Policy Implementations.• Led the Global Project Management Launch Office, successfully introducing innovative cell therapy medicines (Abecma, Breyanzi) and hematology treatments (Onureg, Reblozyl). Drove robust revenue growth from the launches, achieving $1.2B (+40%) by significantly increasing demand: Abecma (+88%), Breyanzi (+81%), Reblozyl (+22%), Onureg (+37%).• Collaborated with launch teams and external consultants to develop, lead, and facilitate key workshops, including GTM planning, Launch Readiness Review preparation, scenario planning, challenge sessions, competitive simulations, and launch planning.• Managed and optimized $72M annual OPEX budget to support brand portfolio planning and drive new product launches and growth initiatives. Led implementation of 300+ product plans, maximizing ROI.• Managed relationships with external agencies and suppliers, ensuring their performance against established KPIs.• Led promotional materials facilitation and content management of 11 brands (branded & unbranded materials) with approval of 2,500+ materials for the US commercial franchise.• Implemented over 60 business policies and 10 system executions across the US commercial franchise to drive operational excellence.

Managed team of eight specialists responsible for creation and execution of the promotional governance review process for the US Hematology, Oncology, and Immunology Commercial franchises. Marketing Operations responsibility across multiple functional areas ensuring corporate compliance of branded and unbranded promotional materials in multiple disease states along with management and development of the Veeva PromoMats system. • Marketing Operations management of eleven brands (branded & unbranded materials)• Ownership of promotional governance review process for Digital Health Product (MyHope)• Successful launch of promotional materials for new medicines and indications R^2, Inrebic, Reblozyl (Beta-Thal) and Otezla brand (Bechet’s disease)• Implemented over 40+ enhancements to the Veeva PromoMats system.

Reporting to the VP of Marketing, managed team creating and executing end-to-end digital marketing and communications, including segmentation and targeting strategies with a focus on customer life cycle from initial acquisition to retention of the base. • Developed and implemented digital marketing and communication strategies designed to engage customers, drive sales, improve customer satisfaction and reduce customer call-in rate resulting in a net increase of $27M dollars.• Drove customer engagement & adoption utilizing marketing tactics including Web/Landing pages / Mobile Apps / API driven emails / Social / SEO/SEM / Push-SMS / etc.• Partnered with Brand, Media and Product teams to ensure that the value to our customers is clearly conveyed in all marketing communications to drive traffic/engagement and achievement of company KPI’s.• Ownership and management of My Rewards+ loyalty program including strategy, operations and 3rd partner vendor support. Utilized customer analytics to increase overall sales transactions by 44% resulting in net incremental revenues of $24M.• Developed and implemented Customer Journey Mapping & Personas designed to better understand customer trigger behaviors in order to make data-driven actionable recommendations.

Managed team responsible for designing and implementing growth/retention strategies, programs, campaigns and data analytics designed to meet strategic acquisition, customer growth, churn, and revenue goals. • Oversaw strategy, segmentation, development, Salesforce.com automation and implementation of acquisition, cross-sell and retention activities, resulting in decreased churn and increased sales opportunities generating $75M+ in net revenue.• Developed CRM programs consisting of Outbound, Email, Online and Newsletters designed to meet business objectives & key performance indicators.• Designed & implemented propensity models & next best activity alerts intended to increase crossell/upsell opportunities & mitigate disconnects.• Built online reporting dashboards to track & measure monthly market position. Prepared presentations & operations reviews for senior leadership that identified opportunities to improve overall revenue/market position.