David Trenberth Email & Phone Number

Godalming, Surrey, United Kingdom

Web development and online real-estate management for all group sites.All the usual tasks that the above involves!

Guildford, United Kingdom

Ownership of key Digital retailer reporting, e.g. Amazon: creating reporting dashboards in Excel and Qlik for cross-functional useUsing data to provide actionable insight and drive business performance with key Digital retailersSupporting Category Management function with analysis to inform ranging optmisiation and competitor performanceSupporting multiple business functions with data reporting requirements: tailoring data output to fit changing business needsWorking with other Philips Business Groups to assess and roll out new reporting tools and datasetsManaging multiple data sources and relationships with data suppliersCurrently working towards ‘single point of truth’ dashboard running from multiple sources to simplify user experience and promote internal Data Democracy

Guildford, United Kingdom

• Ownership of conversion funnel and customer experience development on transactional (‘Quote & Buy’) sites; continual optimisation to improve CTS, CR and QTS. Recent development increased CTR by 6% and CTS by 3% (approx £24k p/w).• Mobile business owner: implementation and continued optimisation of Mobile journey, increasing online sales ratio from 70% - 80%; site considered ‘best in class’ by Aggregator partners; CR 60% (circa +20% vs industry average) Mobile site responsible for 33% of online car insurance sales (£260k p/w).• Site performance optimisation: up/downtime tracking, site speed analysis and tag management: initial review and development drove 4 second reduction in page load (28% cut in drop-off) and CR increase of 3% (approx £8k p/w).• Use of MVT to identify optimum experience and CR opportunities, e.g. applying aggregator imagery in quote process to drive 2% CTS (approx £16k p/w).• Work with CSAs to identify bottlenecks in the web journey and promote Web Chat to increase online completion rates (increase of approx 3% online completion; Feedbackify comments circa 10% increase in positive comments).• Use of analytics to identify issues and bottlnecks, e.g. 25% quote retrieval drop-off: fix removed approx 3% calls (390 p/w), saving approx 80 CSA hours p/w; reduced retrieval drop-off to 10%.• Colleague mentoring: advice and guidance; helping manage challenging relationships; on-the-job training, e.g. programmes and processes.

Guildford, United Kingdom

• Ownership of Quote & Buy journey: responsible for development of user experience and delivering change driven by Marketing and Customer Journey teams.• Collaboration with Marketing to improve site engagement, e.g. PPC, SEO and profiling.• Work with CRM to ensure acquisition campaigns for policies and add-ons are personalised and consistent.• Business project management: balancing represention of Business and customer needs in raising changes, managing stakeholders, creating user stories; ownership of development roadmap, prioritising backlog; UAT and business signoff.• Use of analytics to monitor funnel activity, identify user trends and bottlenecks• Running internal user groups to review existing journeys and create Change log, including requirements docs and site design; prioritising log and delivering change.• Brochureware content management using CMS.• Managing close relationships with business-wide stakeholders from IT to Compliance.• Creation of knowledge-share forums across departments to promote collaboration and share best practice

Guildford, United Kingdom

• Managing white-labelling of existing sites for affiliates, e.g. RBL and ‘Yours’ to increase sales. ‘Yours’ drove approx additional 10% car sales (£5k p/w).• Project management for Marketing work requiring design / IT development: acting as intermediary and overall project owner.• Using MI to identify opportunities to ehance user experience across Cornhill Direct web journey.• Key role in design and development of new ‘Your Cover’ proposition to replace Cornhill Direct: close work with external agencies, IT developers, Marketing, Business Standards, Legal and Compliance; intense System Testing and UAT prior to launch.

Much Wenlock, Uk

HEFF was a not-for-profit organisation promoting food and drink producers in the Midlands and helping them to increase retail opportunities. • Development of company websites and in-house IT systems.• Improving database efficiency and staff comms; driving increased public interaction and Producer exposure; building and maintaining relationships with food producers and local government representatives.• Supporting regional Reps, e.g. preparing for and running conferences, including prep for presentations, tech support and running workshops.• Managing website change, including development and delivery of ‘Heffers’ microsite to encourage children’s understanding food and farming.• Regular copywriting and proofreading for customer/ producer comms.

Woking, Uk

Neilsen is an international media measurement company, which provides data and insight to numerous business sectors.• Bookseller panel development and data analysis for weekly UK, ROI, Australian and South African book charts.• Providing high street and online booksellers with valuable MI to improve market position, increase revenue etc; managing relationships with book retailers, data suppliers and IT specialists; supporting other areas of the business and providing technical advice to panel account managers and internal management.• Ultimate responsibility for provision of panel data; weekly sourcing of information from suppliers; analysis and quality control of all data and application of ad-hoc weighting factors as appropriate to ensure timely provision of accurate charts.

Bath, Uk

This was the original online arm of the Waterstone’s chain and the first such company to offer customers a ‘click and collect’ service.• Progression from Grade 2 Despatch (payment transactions) to Grade 5 Email Comms leading team of 8.• Implementation of MI to identify issues and manage team efficiency; answering customer enquiries via email and phone; chasing late and lost orders; managing and maintaining internal customer databases; fostering and maintaining good relationships with external suppliers and customers; handling serious customer complaints and delivery issues.

Ba (Hons) Journalism Studies, Journalism

4 A Levels

English Lit. Politics Theatre Studies General Studies

9 Gcses

English Lit. English Lang. French German History Science (Dual Award) Science (Dual Award) Maths CDT D&R