Marketing lead for scaling startup managing brand, performance, content and website. Implemented a funnel funnel strategy to grow revenues from a £50K annual run rate to a £1m annual run rate within 6 months.Key achievements:- £1m revenue run rate from £50k in 6 months.- Advised founders on investor related decisions, customer service, production, procurement and organisational structure.- 20% returning customer rate in year 1 in a long purchase cycle market.- Improved website conversion rate from 1.8% to 3.5%.- Implemented a full funnel strategy to deliver growth:-- PR strategy leading to increased awareness and national press coverage.-- Paid Social and content strategy driving results.-- Built the CRM account with 50%+ open rates and 30% attributed revenue.-- Introduced loyalty and referral programmes.

Led the organic acquisition strategy which helped the company increase to a £1.5b valuation by delivering 20% of their current customer base..Key achievements- 160% growth in new organic customers contributing to 20% of the customer base.- Worked with C-Suite and Board members to provide regular updates, suggest new business structures, advise on new strategies and launch new products.- Managed 7-figure media budgets across digital and ATL.- Set clear channel objectives and strategies to deliver performance marketing improvements including:-- 3,800% increase in SEO keywords ranking on page one (9 - 352).-- 500% increase in non-brand Paid Search conversions (16 - 100).-- 300% increase in Affiliate partners and sales (16-64).- Operational and management improvements:-- Introduced geo-location tests to successfully prove the impact of ATL campaigns e.g. 16% uplift in acquisitions from OOH campaign.-- 12% increase in new customers through identifying a service gap vs competitors adding 2.5% to the customer base.-- Managed a team of 9 and introduced a North Star, KPI and Objectives process to drive performance. -- High performance recognised by being the highest ranked team in year end performance review. -- Initiated a machine learning model to inform and forecast digital marketing spend and performance. -- Provided c-suite confidence and the ability to quickly adapt to market changes.-- Introduced end-to-end workflows across SEO content, website content and change requests to improve CRO and website performance.-- Led cross functional working groups for go-to-market launches, data enhancements, and more.

Responsible for all performance marketing activity within the organisation

At Latitude Digital Marketing, I was responsible for managing significant media budgets and delivering high-impact digital marketing campaigns for major clients, including those in the highly competitive gaming industry.- Managed large-scale media budgets across Paid Search and Paid Social channels for high-profile clients.- Delivered award-winning campaigns, recognized for excellence in content marketing.- Successfully transitioned from Digital Manager to Senior Digital Manager within 11 months, reflecting exceptional performance and leadership.- Played a critical role in client communication and strategy development by redesigning SEO reports in response to changes in industry standards.

As an Online Marketing Executive at the world’s oldest gaming company, Football Pools, I was instrumental in driving digital marketing initiatives that enhanced customer acquisition and online sales performance.- Launched and managed a multi-channel retargeting strategy, significantly contributing to customer acquisition efforts.- Enhanced the online sales conversion rate through detailed analysis and optimisation of the customer journey.- Collaborated across departments to ensure seamless integration of marketing strategies with overall business objectives.

Working knowledge of PPC, SEO, Display, Conversion Optimisation and Social Media across a number of verticals including travel, gambling, fitness and retail. Use analytical packages to identify any changes to performance both positive and negative and to provide insight into new products and industry statistics. I hold Google AdWords Advanced Certificate.

Develop, implement and co-ordinate the marketing plan across multiple channels whilst maintaining and increasing the brand identity and visibility. Review retail procedures and sales. Suggest changes to procedures to improve customer satisfaction whilst not comprising the quality of the service or profitability. Provide branding and kit fulfilment support to other departments within the organisation, including the Academy and the Community Trust.

Building and maintaining an excellent working relationship with the Brand Agency employed to promote the opening of a new £250 million hospital. Getting the best value for money without compromise to quality.Seeking out promotional opportunities that can be delivered efficiently with little or no spend.Handling press releases and enquiries with due diligence and maintaining confidentiality.