David Upton Email & Phone Number

London, Gb

Leadership of a high-performing team of Account Directors and Managers, ensuring strategic strength in proposals and pitches; efficient and detailed delivery of, commercial advertising campaigns, through focused support and challenge management; and cross-company collaboration for process streamlining and business development.• Line managing a group of Account Managers, ensuring daily growth, effectiveness and satisfaction for each individual in line with company objectives• Establishing strength and clarity in campaign reporting to drive client satisfaction, with an 8.5/10 average feedback score from clients• Leading team through remit shifts to develop strategic authority, deepen understanding and ownership of client verticals and expand product knowledge across print media, digital display, event activations and CRM activity• Consolidation of pipeline and production management into one consolidated system (Monday.com), employing automation to streamline process and improve clarity for all teams• Roadmapping, verifying commercial viability and driving rollout of new commercial products to drive innovation and opportunity for client growth

London, Gb

Co-deputy leadership of the Account Management team, ensuring efficient and outstanding delivery of commercial advertising campaigns through strong team management and troubleshooting of processes.• Line managing a group of Account Managers, ensuring daily growth, effectiveness and satisfaction for each individual in line with company objectives• Planning and executing award-winning campaigns for clients including the Department for Education and NatWest• Agency mapping across media landscape, ensuring internal organisation is at maximum effectiveness, with Havas seeing 134% YOY uplift and 2021 trading partner agreement• Building long term relationships with agencies and clients to increase retention, with an 195% year-on-year rebooking uplift• Sprint management of resource to distribute and organise according to schedule requirements• Managing the entire campaign life cycle, owning KPI delivery through close optimisation, producing thorough analysis and insight reports and presentations post-campaign

London, Gb

Working within the Commercial Operations team with all internal stakeholders to ensure that commercial advertising campaigns are managed efficiently and provide maximum client satisfaction.• Led Chanel’s first digital partnership campaign in September 2017, delivering results 200% above benchmark• Ensuring the creative concept is complemented by creating a clear media grid that adheres to business rules, a strong marketing mix and presents a profitable partnership• Precise implementation of third-party tracking for all ad units and content

London, Gb

London, Gb

Recruited to grow traffic to Hearst's stable of websites (Digital Spy, Cosmopolitan, Good Housekeeping, ELLE) through social media and SEO-focused content strategies. Paid social media and content discovery campaigns to ensure commercial projects hit their stretch goals.• Collaborating with product, technology and editorial team to improve discoverability of content across company• Developing content propositions for commercial campaigns to ensure maximum ROI against paid media• Compiling analytics reports to track and demonstrate progress against engagement metrics• Reporting social reach of key editorial and commercial initiatives for post-campaign analysis• Moderating user-generated content on Digital Spy to maintain high quality of discussion and debate• Social strategy and execution for Digital Spy, increasing social reach by 120% YoY

Responsible for ensuring regular and engaging coverage of cinema and home entertainment releases on the fastest-growing online LGBT lifestyle magazine in the UK, organising and mentoring voluntary contributors to improve skill and output.• Grew film channel by 80% on-site and off-site social audiences by 120%• Researched, wrote and promoted reviews, features and short-form news based on search and audience trends• Highlighted commercial opportunities for the Publisher to pursue• Established reputation for authoritative coverage, developed extensive contacts spanning film PR and distribution

Wimbledon, London, Gb

Executing campaigns in addition to general administration at one of the oldest and most prestigious English Language schools in the world. Highlights included project-managing the build of the school’s website via external developers and designers to deadline and under-budget.• Carried out a full content audit and refresh of website in line with SEO best-practice and international audience• Executed CRM strategy and administrated student database• Designed promotional materials for both in-house activities and worldwide acquisition

London, Gb

Master Of Arts (M.A.), Film/Cinema/Video Studies

Bachelor Of Arts (B.A.), Film & Literature