Ensured smallholder farmers and communities in the catchment area are aware of the range of activities and services provided by the company through developing and delivering presentations, organizing forums for information exchange, visiting farmers regularly within the catchment area and disseminating brochures and other related materials.Identified gaps in awareness in the catchment area and develop strategies to address identified gaps. This may involve developing customized interventions that respond to emerging farmer/community needs.Communicated clearly with smallholder tea farmers on an individual basis and with groups of producers at advisory meetings.