I am thrilled to announce that I have joined Canary Media as the Director of Sales and Growth. Canary Media an independent, nonprofit media platform dedicated to covering the transition to clean energy and finding solutions to the climate crisis. In my new role, I will be focused on expanding our client base, cultivating strategic partnerships, and delivering strategic marketing solutions to our family of sponsors. Canary Media offers a highly effective portfolio of marketing and media solutions, including digital display, newsletters, event sponsorships, streaming media, and a best-in-class content studio. I am honored to be part of this passionate group of professionals who are committed to renewable energy, clean power, and carbon reduction. Here's to a future of impactful storytelling and meaningful change!#CleanEnergy #ClimateSolutions #RenewableEnergy #Marketing #NewBeginnings #CanaryMediahttps://www.canarymedia.com/about/people/david-valdez

Responsible for all revenue generating activities in North America for Enterprise Data Management Platform. Led successful entry in to digital advertising and marketing space for legacy Data and Analytics organization. Directed product development and operational teams. Established numerous Advertising Agency and Programmatic Platform partnerships.•Built and led team that grew YOY revenue for five consecutive years. Over $50 Million revenue. Growth was instrumental in acquisition by the World’s Largest Agency Holding Company and maximization of earn-out. •Created innovative capabilities leveraging enterprise level SaaS technologies.•Authored annual strategic sales plan. Provided and contributed to product direction and development.•Collaborated with marketers, advertising technology partners and world class agencies to create unique data driven marketing solutions.•Managed and participated in all aspects of the sales process. Developed territories and account assignments. Participated and led customer presentations. Maintained oversight of inventory and price management, sales forecasting and billing.•Experienced leveraging CRM and other 1st party data assets across digital media tactics including display, video, mobile, social and email.•Expertise in working with DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms

Developed and managed corporate based National sales organization responsible for driving revenue to over 70 affiliated websites. Architected and implemented sales team strategy. Created and executed advertising and marketing solutions based on consultative understanding of customer goals and objectives. •Led monetization of Network digital inventory. Increased sales effectiveness resulting in department revenue to pace at 162%, YOY. •Evangelized and Integrated new era technological capabilities into advertiser plans including mobile, video, SMS and email. Versed in IAB standards and best practices.•Extensive network of contacts with advertising clients, advertising agencies, third party buying services and Ad networks.

Directed sales of multimedia sponsorships, branded entertainment programs, media and promotions. Initiated marketing activities designed to increase network value, advertiser and consumer appeal.-Efforts resulted in an average of 180% growth in Annual Net Revenue over two consecutive years.-Managed staff of 10+ sales representatives as well as department directors and coordinators. -Authored department business plan and created strategies for maximizing inventory and revenue generating opportunities. Responsible for division P&L.