Business Administrator with more than 10 years of experience in multinational fast-moving consumer goods (FMCG) companies. Expertise in finance, trade marketing, and sales, with a proven track record in developing channel and shopper strategies, directing business plans, managing communications with key partners, and leading teams. Possesses extensive multichannel knowledge, P&L management, channel management, pricing strategies, margin definition, and budget management. Dedicated to identifying investments that yield the highest ROI for the company. Strong skills in financial analysis and data management, with a proven ability to work effectively in teams and under pressure. Highly achievement-oriented.