David Verdugo Plana Email and Phone Number

Support all business decision-making within Marketing with insights and KPI reporting. Reports to the global Director of Marketing Operations.• Pipeline analysis, forecasting and reporting - Salesforce CRM• Interactive Looker dashboards; goal tracking, MQAs, pipeline, bookings, win rates

Build B2B marketing campaigns that drive pipeline for the sales team of Spain and Italy. Reports to the Demand Generation team of North America:• Deliver Marketing actions across a range of channels: website, emails, social media, paid campaigns (Google & Linkedin Ads), webinars, and 3rd party activities to support business growth, and acquisition strategies.• Digital Marketing automation through Hubspot, Salesforce and Typeform.

Responsible of marketing performance and strategic planning. Reports to the VP of Marketing and Customer Experience.• Campaigns planning and analysis. Pricing and promotions policy• Business cases for new products and projects (P&L analysis)• Sales analytics and goal setting process. Review of pay plan of sales reps.• Creation of the business intelligence model and reports of Edenred in PowerBI• Annual strategic planning process (Next Frontier), forecasting

Responsible of the go to market strategy for the services of EY in Chile. Supervises a team of 7 employees, in charge of the following activities:• Business intelligence & Reporting• Digital Campaigns, Databases, and CRM• Go to Market Strategic Planning• Market research and customer satisfaction surveyImplementation of a new mailings system integrated to the CRM, improving the Marketing Campaigns. The database doubled, the open rate grew from 20% to 30%, and the click rate… Show more Responsible of the go to market strategy for the services of EY in Chile. Supervises a team of 7 employees, in charge of the following activities:• Business intelligence & Reporting• Digital Campaigns, Databases, and CRM• Go to Market Strategic Planning• Market research and customer satisfaction surveyImplementation of a new mailings system integrated to the CRM, improving the Marketing Campaigns. The database doubled, the open rate grew from 20% to 30%, and the click rate from 2% to 4%. Show less

Responsible of the Marketing campaigns, and Business Intelligence to improve sales, positioning, and customer loyalty of the private market segment of EY Chile. Reports to Business Intelligence Manager.I created a management system for clients with high risk of churn which reduced customer loss by half.

Responsible of the creation and analysis of strategic information of the Credit Bureau Market. Reports to the VP of Marketing, and to the international research unit.• Market research studies for new products, and the customer satisfaction survey.• Creation and management of the commercial and marketing campaigns.• Forecasting of the revenue for new products, and budget control.• More than 20 studies performed, overachieving the new products sales budget (10% of revenue)

Responsible of the churn management for the SME and consumers segments. Reports to the Churn Manager. Supervises a team of 5 analysts.• Reduction of more than 20% of the churn level, without increasing the discounts.

Development of Strategic Marketing projects to improve sales and client management for the major Spanish companies (Cortefiel, Roberto Verino, Central Lechera Asturiana, Bacardi). Reports to a Project Manager.

Create reports and analysis to prevent the stockout of products in more than 500 stores and 5,000 products. Reports to the Pricing and Distribution Manager