Belonging to the MEDIAPRO Group, during these 19 years as head of the UNITECNIC office in Madrid, I have led a multidisciplinary team, made up of commercial staff, engineers and technicians, directing and coordinating the business development, management and execution of contracts and large projects for companies and big corporations such as RTVE, ATRESMEDIA, EiTB, RTVA CANAL SUR, CVMC APUNT, SENADO de ESPAÑA, REAL MADRID C.F., IBERDROLA, ABU DHABI MEDIA, AL JAZEERA... among many others, as well as for the MEDIAPRO group's own companies: TELSON, EUMOVIL, OVERON, LIQUID MEDIA, MEDIATEM... The work developed has mainly revolved around the digital transformation of organisations, multimedia and broadcasting, with a vision of using technology as a business tool to improve production and user experience. During this time, the UNITECNIC team in Madrid has grown from 6 people in 2004 to 60 professionals in 2023.

Specialised consultant for the introduction and adoption of DOLBY DIGITAL PLUS in the broadcast sector.During these two years I collaborated with television platforms and production companies in the promotion, implementation and use of this technology in production, post-production and multichannel audio content transmission environments.

I started my professional career at FADING S.A., a reference company in the Spanish market dedicated to the design, distribution and sale of professional audiovisual and broadcast equipment.My main responsibilities include the execution of projects, assistance and commercial support, with special attention to the professional audio brands distributed by the company, with names such as AMEK, OTARI, DOLBY, FAIRLIGHT...In 1996 I was proposses as CTO of the company, carrying out projects for the most important companies in the audiovisual and broadcasting sector, with names such as RTVE, PRISA-SOGECABLE, TELEFONICA, ANTENA TRES, PRENSA ESPAÑOLA, TELSON, SINCRONÍA, among many others.In 2004, FADING S.A. transformed its commercial activities and part of the management and operational team became part of S.I. UNITECNIC S.L., ensuring continuity in the company's business portfolio.