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EXPERTISE | SKILLS• Brand Management • Digital Marketing • Market Research • Marketing Communications • Direct-to-Consumer • Strategic Planning • Brand Building & Positioning • Social Media • Consumer Focused • Budgeting & Planning • Leadership • SEO | SEM • Excellent Communications • Team Building • Engaging Content Development • Problem Solving • Public Relations • Agency Management • Project ManagementDynamic and innovative marketing executive with expertise in all aspects of brand management and marketing communications. Proactive leader who builds and motivates high-performance teams and cultivates winning partnerships with key stakeholders to drive results. Strong understanding of digital marketing, SEO, SEM, engaging content, and social media required to win at e-Commerce. Experience envisioning and executing go-to-market plan for direct to consumer business. Expert in developing strategic brand and product positioning. Leverages market research to gain actionable consumer insights and create winning marketing plans.
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Director Of MarketingBridgestone Golf Feb 2021 - PresentCovington, Ga, UsResponsible for the development and execution of brand and product marketing plans and communication strategies to build consumer engagement and drive product sell-through.
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Vp, Client ServicesSmarterlabs_ Mar 2020 - Feb 2021Evansville, UsSmarterLabs_ is a digital first, UX and branding agency that delivers smarter solutions. We get it. We've sat in your chair, understand your challenges & opportunities and will work with you to build your brand, increase your market share and drive growth for your business. My role is interacting with clients to understand how we can help and working with the SmarterLabs_ team to build a plan to grow your brand and connect with your target audiences. Additionally, leveraging my background in consumer brand management, I work with clients to develop strategic brand positioning and winning consumer communications. -
Director Of MarketingEscalade Sports Jul 2012 - Oct 2018Evansville, Indiana, UsReporting to CEO, managed and directed team of 20 marketing professionals driving all marketing initiatives for $175MM publicly traded business. Built, directed and motivated team of 20 marketing professionals in support of 47 brands, across 12 categories in sporting goods equipment and recreational products, delivery marketing services that included graphic design, packaging design, content creation for e-Commerce, advertising, photography, videography, front-end web development, social media, digital analysis, PIM support and direct-to-consumer initiatives that resulted in average annual revenue of growth of 10%. -
PrincipalMarketing Consulting 2010 - Jul 2012Expert, practical marketing advice and direction to small businesses on customer targeting, strategic brand and product positioning and marketing communications.
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Director Of MarketingMedalist Performance Sports Apparel 2009 - 2010UsResponsible for developing the strategic direction of the brand, consumer communication and brand management. Created vision, initiated and delivered new brand positioning and pricing strategy for Medalist brand to convey superior performing product to trade and consumers, leading to higher gross margins and profit opportunities. -
PresidentStonehouse Publishing 2004 - 2008Responsible for Management of entire business including Marketing, Sales, Operations and Finance. Grew top-line sales 300% over four-year period by driving consumer/trade awareness, increasing distribution channels and developing strategic alliances with Golf’s most influential organizations. Hired, trained and led a team of twelve field sales representatives servicing a core channel of business driving a 200% increase in on-course member/guest gift business.
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Sr. International Marketing ManagerTaylormade-Adidas Golf/Maxfli 1996 - 2004Responsible for strategic planning, development and execution of global product marketing plans for golf balls, gloves and accessories for $80mm Maxfli brand. One of few key people retained in Maxfli acquisition brought in as the golf ball expert to reposition and grow Maxfli brand in highly competitive market. Drove 10% market share growth on golf ball business. Re-launched the entire Maxfli golf ball portfolio delivering unique positioning, packaging and communication.
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Various Financial RolesMcneil Consumer Products Company Jul 1992 - Oct 1996
David Vogrin Skills
David Vogrin Education Details
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Drexel University'S Lebow College Of BusinessFinance And Business Administration
Frequently Asked Questions about David Vogrin
What company does David Vogrin work for?
David Vogrin works for Bridgestone Golf
What is David Vogrin's role at the current company?
David Vogrin's current role is Director of Marketing at Bridgestone Golf.
What is David Vogrin's email address?
David Vogrin's email address is da****@****rts.com
What is David Vogrin's direct phone number?
David Vogrin's direct phone number is +161088*****
What schools did David Vogrin attend?
David Vogrin attended Drexel University's Lebow College Of Business.
What skills is David Vogrin known for?
David Vogrin has skills like Marketing Communications, Strategy Development, Cross Functional Team Leadership, Marketing Strategy, Advertising, Product Development, Online Marketing, Promotions, Public Relations, Brand Development, Marketing Management, Integrated Marketing.
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