David W. Townsend Email & Phone Number

Vancouver, BC, CA

Vancouver, Canada Area

• M2 Strategy successfully works with the following companies and associated brands: Summerhill Pyramid Winery, Cadbury-Schweppes Canada, Mike’s Hard Lemonade™, Mission Hill Family Estate Winery, Dempster’s™ Bakery.
• Spearhead initiatives to drive… Show more M2 Strategy successfully works with the following companies and associated brands: Summerhill Pyramid Winery, Cadbury-Schweppes Canada, Mike’s Hard Lemonade™, Mission Hill.
• Spearhead initiatives to drive ongoing growth and success of the firm, as well as manage development and direction of projects for clients who contract M2 for creative design and strategic solutions.
• Specifically specialize in Brand Identity & Development, Packaging & Product Design, Customer Focused Channel Marketing Support & Promotional Campaigns, Public Relations & Special Events.
• Successfully develop and launch social media marketing campaigns across all relevant platforms to organically increase following, engagement and capture new markets.
• Utilize extensive expertise in digital marketing tools and all forms of social media to enhance client footprint and gain new business. Show less

• Brought on to provide leadership and enhance growth and sales performance for VMF Estates, which encompasses the four family-owned wineries of Mission Hill Family Estate Winery, CedarCreek Estate Winery, Martin’s Lane.
• Developed and led the creation and launch of Martin’s Lane Winery and CheckMate Artisanal Winery, two new and unprecedented, ultra-luxury wineries in the Okanagan Valley, BC.
• Successfully created and executed Direct to… Show more Brought on to provide leadership and enhance growth and sales performance for VMF Estates, which encompasses the four family-owned wineries of Mission Hill Family.
• Successfully created and executed Direct to Consumer eCommerce sales strategies for each winery.
• Reinvented the Mission Hill Family Estate wine club membership program and expanded from a single tier club to a unique three tier model, increasing revenue by 100%.
• Oversaw the Brand Marketing, Trade, and Business Analyst roles to ensure company objectives were met.

Vancouver, Canada Area

• Machine Marketing Inc. offered a wide spectrum of digital and print marketing strategies that helped improve company marketability and market position to ultimately improve the customer experience and increase.
• Worked with a multitude of companies in high-level strategic capacities to identify existing issues, develop marketing strategies and implement recommendations to drive overall growth.
• Utilized consumer data management tools to effectively gather data… Show more Machine Marketing Inc. offered a wide spectrum of digital and print marketing strategies that helped improve company marketability and.
• Utilized consumer data management tools to effectively gather data and insights to increase brand experience and optimization in key markets.
• Enabled organizations to develop forward thinking marketing programs that recognized the importance of customer experience across digital and print platforms.
• Helped clients frame business goals and ascertain priorities to support the attainment of these goals in an efficient and scalable manner.

• Tasked with the creation, development, and launch of a new brand identity and premium product line for company. Developed and led key personnel additions across multiple departments to drive growth and increase.
• Hired, trained, and managed associates in Sales, Marketing, and Production for locations in both Delta, BC and Fresno, CA (USA), along with multiple retail facilities in Vancouver, Canada.
• Provided personal service to key customers such as BJ’s Wholesale… Show more Tasked with the creation, development, and launch of a new brand identity and premium product line for company. Developed and led key.
• Provided personal service to key customers such as BJ’s Wholesale Clubs (Boston), Walgreens USA (Chicago), Costco Wholesale (Canada & USA) and Laura Secord Chocolates (Toronto) to ensure complete satisfaction while.
• Designed and launched private label products and product identities for large international clients.
• Established consistent, reliable company sales systems, marketing strategy, business plan, and product launch procedures. Show less

• Recruited to drive sales through strategic growth strategies, targeted marketing initiatives, and successful brand management.
• Executed growth strategies including media, promotion, in-store display, contests and sales incentives.
• Created and launched new leading brands, designed cutting edge packaging, built brand equity through innovation and excitement in a challenging industry.
• Managed all line extensions, new product development, pricing, P&L, packaging, and… Show more Recruited to drive sales through strategic growth strategies, targeted marketing initiatives, and successful brand management.
• Managed all line extensions, new product development, pricing, P&L, packaging, and traditional marketing strategy and management tools for all company brands including: Dempster’s WholeGrains, Dempster’s Waffles.
• Accountable for the National expansion of Healthy Way Organic Breads and DoubleRise Craft-Baked Breads, including the establishment of production facilities in Quebec and product launches throughout Ontario and Eastern.