Head Of Design
CurrentAs a designer at Surfanic, I create ski and snowboard apparel that is both commercially viable and on-brand. I stay up-to-date with trends and implement them across the brand in apparel, patterns, trims, packaging, branding and graphics. My skills and experience have also helped me to successfully design ranges for other brands, such as Superdry, Bench, Hype, Tog 24, Beach Mountain, West Ham Utd, and Tottenham Hotspur.Key Responsibilities-Designing the Surfanic collection for mens, womens and kids. This includes jackets, pants, midlayer and baselayer. Creating all patterns, trims, packaging, graphics and branding-Creating clear and concise illustrated Tech Packs to ensure the factory has clear workable instruction-Designing and producing the seasonal linebook for the Surfanic collections-Creative direction on photo shoots for product and lifestyle. Both in the studio and on location-Creating product videos for social media platforms-Accustomed to designing to extremely tight deadlines and working on multiple projects