As a designer at Surfanic, I create ski and snowboard apparel that is both commercially viable and on-brand. I stay up-to-date with trends and implement them across the brand in apparel, patterns, trims, packaging, branding and graphics. My skills and experience have also helped me to successfully design ranges for other brands, such as Superdry, Bench, Hype, Tog 24, Beach Mountain, West Ham Utd, and Tottenham Hotspur.Key Responsibilities-Designing the Surfanic collection for mens, womens and kids. This includes jackets, pants, midlayer and baselayer. Creating all patterns, trims, packaging, graphics and branding-Creating clear and concise illustrated Tech Packs to ensure the factory has clear workable instruction-Designing and producing the seasonal linebook for the Surfanic collections-Creative direction on photo shoots for product and lifestyle. Both in the studio and on location-Creating product videos for social media platforms-Accustomed to designing to extremely tight deadlines and working on multiple projects

From time to time I get approached for design projects on a freelance basis. I typically create logos, patterns, illustrations, and t-shirt collections for design agencies and brands. Some of my notable clients include Red Bull, Black Lantern, Good Hemp, Gears of War (Microsoft), Namshi (a leading online clothing retailer in the Middle East), Troggs Surf, Club Vass Windsurf, Noelle Wolf, Westbeach, and Wideye Cosmetics. I also design, screen print and sell my own t-shirts and tote bags.

Recruited as part of a team to oversee a re-brand after the company was brought out. My role was to update the brands visual DNA to become more relevant to the existing audience and engage a new one. -Updating the logo and website -Creating all print and digital content including in-store POS, look books and catalogues -Creating all apparel graphics including t-shirts, patterns, trims, packaging and branding -Creative direction on photo shoots for product and lifestyle, both in the studio and on location

I was hired as a senior graphic designer and within a year, I was promoted to lead the apparel graphics team. I built a team that played a key role in the brand's rapid growth.-Creating all apparel and product graphics ranging from t-shirts to luggage, footwear, accessories and watches-Research and development to keep up to date with trends and determine graphic direction-My last season marked record sales with basic graphic t-shirts responsible for 55% of the entire wholesale order value

As a graphic designer at Cherry Pie, I designed apparel graphics for a variety of brands, from startups to internationally recognised names, including Ted Baker, Animal, Lambretta, Lost Surfboards, Virgin, Reef, Warner Brothers, Savage Longboards, and Public Skateboards.