Team Lead for providing best in class marketing analytics specialising in growing digital Telecommunication and Entertainment clients. Marketing Analytics includes consulting, Sales reporting/forecasting, MMM, Digital Attribution and Single Customer View Brand Tracking. - Proven experience of providing cross channel data driven Marketing Optimisation insight and providing tools & software that gave the platform for Marketing and Client teams. Analysis measurably delivered to significantly grow Media efficiencies for NOW TV from Launch to early years. - Key insight that delivered measurable growth includes:(A) Providing innovative strategic direction on primary KPI’s.(B) Identifying and aligning Marketing with peak product content and seasonality.(C) Using data to influence Brand creative approach.(D) Offering tools to track and optimise a single view of Digital and Offline Marketing channels.- 4 years of working relationship with client shows robust analytics, measurable growth and an ability to communicate effectively.