David Wang Email & Phone Number

Beijing, China

Beijing, China

• Strategic Planning & Company Strategy: Led teams to analyze disease area potentials, determine R&D and business expansion strategies, and support China Growth Strategy.• Commercial Assessment for BD&L and NPC: Conducted commercial assessments, forecasting, and business case preparation for new assets. Organized Gen AI for Pharma and 2035 strategy workshops.• Brand Strategy and Marketing Excellence: Built Bayer's brand strategy/equity/message tracking system using Big Data & Real-World Insights to monitor marketing and sales effectiveness.• Launch Excellence: Developed segmentation and targeting strategies using RWD & PMR, identifying growth opportunities and tracking performance for launching brands.• Business Analytics & Performance Tracking: Introduced Tableau (SMART) for data visualization, integrating multichannel data to establish an intelligent pharmaceutical marketing decision support platform.• Data Science & Customer Insight: Implemented cross-departmental processes to uncover impactful insights. Rolled out Global KPI frameworks, Commercial Data Strategy, and China Data Strategy, and participated in China Data governance projects.• Sales Force Excellence: Developed field force strategies and solutions, including hospital potential and sales force deployment, message recall, brand equity, and CRM effectiveness tracking. Introduced RWD and PMR tools for city, hospital, and HCP targeting and segmentation assessments for new brands.• Digital Innovation & Generative AI: Worked on WH omnichannel digital strategy development, including YAZ family digital strategy brand plan and China Digital Health Ecosystem Exploration. Successfully applied generative AI in pharmaceutical marketing for content generation, market research, strategy formulation, virtual human Q&A, and intelligent strategy generation.

Beijing

• Global Launch Excellence To be the insight and analytic partner for the launch preparation of Sivextro, including global market assessment, strategy development, positioning, targeting and segmentation, field fore strategy etc. Brand plan won 2nd during Global Brand plan conference. • Strategic Planning & company Strategy Conducted business assessments and prepared business cases for Global BD&L candidates. Key presenter at Global AI BD forum. Led consultant projects regarding strategic planning, marketing excellence, and MCM/CLM initiatives for the Global Primary Care division: Glucobay OTC, Adalat/Glucobay FDC strategy. • Commercial assessment for BD&L and NPC Cooperated with the Global Market Access & Pricing project to prepare for global new launches. Involved in global brand life cycle management and prepared new product (AI 3 pipeline assets) launches across countries• Brand Strategy and marketing excellence Helped to roll out the global marketing excellence framework (marketing excellence and IGW) into China: finished Sivestro Insight generation workshop and roll out to cover all China EP assets which involve marketing/sales/medical team workshop. • Global & China Pharma Market Conduct AI market analysis and tracking project after the anti-infectious disease management policy to monitor the dynamic of market and competitor which provide valuable guidance for the Avelox strategy in China.

• Strategic Planning & company Strategy Led a 9-member insight and analytic BPs for brand strategy, strategic planning, and forecasting, as well as marketing and sales effectiveness for all business units, covering over 50 brands in the pharmaceutical, biosimilar, and vaccine areas• Commercial assessment for BD&L and NPC Conducted business assessments on branded generic opportunities, field force & geography expansions, company portfolio, community hospital & retail distribution channels, and new business model exploration for Pfizer's $1.5 billion business in China.• Sales force Excellence Help to develop Field Force Deployment & Optimization Strategy for Lipitor and Novarsc investment case.• Business Analytics & Performance Tracking Conduct and roll out Gap analysis (Target vs Achievement) for Pfizer whole portfolio to understand the target setting and dig out root cause for under-performance • Brand Strategy and marketing excellence Built a customer and consumer insight mining platform containing information sources, market research tools, and analysis frameworks to shape the commercial decisions of business unit leaders. • Key achievement: Present to Pfizer Global CEO about China pharmaceutical market, conducted market and competitor analysis to identify merger and acquisition, new business development, and licensing opportunities: result link to Hisun-Pfizer JV. Helped to develop and implement the LEAP (marketing development) program for Pfizer marketers, focusing on insight and marketing strategy training.

Master, Emba

Education record

Education record