David Warnke Email & Phone Number

Cincinnati, Oh

My responsibilities include...-People management, development and coaching-Innovation strategy development and execution-Discovering consumer insights-Designing new products and experiences

Gillette Fusion ProGlide 2-in-1 Shave Gel + Skin Care (Incremental Sales: $18.9MM)-Led the product design and consumer insight teams. Identified key consumer insights resulting in the creation of a breakthrough shave gel formulation and package. -Solved top consumer tensions with new plastic aerosol package 1) mess 2) not knowing when the package is empty 3) rust. -Implemented breakthrough product chemistry that delivered superior skin care benefits and sensory experience.-New product/package preferred 3 to 1 vs. competition. -My work on this initiative was recognized with a corporate PR Star Delight award. Promoted to Group Leader.Gillette Mach 3 Line Extension and Series Restage (Incremental Sales: $20.5MM)-Led the translation of consumer insights to deliver winning shave prep products for the Mach 3 franchise-Delivered consumer wins by developing a premium fragrance, lather and sensory profile that delighted the target consumer -Delivered superior product & fragrance: 1.5 to 1 overall preference winner, +40 pt. concept and sniff winner Gillette Irritation Defense (Incremental Sales: $17.5MM)-Led R&D franchise team and collaborated with multifunctional partners to design a winning initiative. -Identified and qualified winning products and claims. -Category 1st Purchase Intent winner vs. key competition-#1 Global Claim-‘5 Signs of Irritation’-Collaborated with multifunctional partners to design a winning initiative. -Top 20 BASES concept purchase intent-Ideal TV copy

-Developed a novel zinc potentiation technology to improve the clinical efficacy of our Head & Shoulders anti-dandruff shampoos. Head & Shoulders grew to a multi-billion dollar brand on the foundation of these superior formulations and is currently the strongest brand in the Hair Care portfolio. -Multiple patents granted. Promoted to Senior Engineer as a result of my work on this project.

-Reformulated Herbal Essences 55% VOC Hairsprays to improve stability of polyester film forming polymer while maintaining consumer delight. Prevented massive recall of Herbal Essences hairspray products.-Formulated novel gel network hair conditioners and identified rheological profiles of formulations that resulted in superior consumer delight during application and rinsing.