Responsible for formulating , recommending the strategic business plan for a start-up. The plan established the future vision for the venture, identified critical issues to be addressed in achieving the vision and establish the short, medium, and long- term business objectives and strategies required for sustained growth and profitability. Retained full accountability for performance by managing overall operations including: operations, sales and marketing, business development, customer support services, financial reporting, human resources, strategic partnerships, new customer development, JV`s, MRO, safety, maintenance, and engineering. Established financial performance by identifying key metrics and business drivers, introducing best-in-class services and processes that help drive profitability, customer satisfaction and an outstanding and efficient workplace environment. Continually challenges executives and management team to identify new opportunities and propose new methods of improving existing sales and support operations with a focus on bottom-line results, proving quality services and customer support. Implemented a business growth plan for the company that is consistent with the business goals set out in the Strategic Plan and ensured the team had a clear understanding of potential business opportunities.

Established strategic business direction by framing strategic options and directing the appropriate course of action. Actively engaged cross-functional teams and facilitated efforts to build new business strategies, rationalized processes, and identified, qualified, and presented strategic issues to leadership committees. Delivered high-quality and high-impact solutions to clients on the senior leadership team by identifying key issues, defining appropriate work structure, providing active quality control, and driving workable recommendations that create value. Accepted a leadership role in business planning and investment prioritization processes. Developed strong working relationships with business unit leaders to help identify, develop and prioritize strategy projects and meet business objectives. Collaborated with shared service organizations such as Technology, Finance, and Human Resources in context of key strategy projects or initiatives.

Strategic leadership conceptualizing diplomacies, developing action plans and executing activities to achieve the goals and deliver required results throughout the International regions/countries with limited direction. Achieving objectives and goals are principally through influencing stakeholders across the organization with collaborative relationship building. Independent achiever working without detailed direction or monitoring to independently plan, organize, set priorities, initiate, and deliver large scale change management activities on a consistent basis. Excellence in execution and communicating a clearly defined purpose, allocation of resources, and assignment of roles. Demonstrated a high level of learning agility to assess and redirect, to recognize interdependencies to ensure alignment of strategies and activities. Responsible for all key decision points related to leading this function responsible for six teams across three continents. People, process, planning, prioritizing, resourcing, budgeting, executing etc. ROI, financial levers, and the financial impact of these decisions and impact to resources and operational activities was a critical success factor in this role.

Developed and executed business development, sales plans, strategies & processes. Created strategies and pipeline for developing business and achieving corporate sales goals. Instituted processes and best practices on effective enterprise customer acquisition. Partnered with Inside Sales, Marketing, Customer Support & Product teams to optimize lead generation, business development, account management and support processes for top tier clients and prospects. Worked closely with Marketing and Inside Sales teams in managing leads generated, successfully converting them to sales opportunities. Expanded market share. Drive enterprise customer acquisition and expand existing customer base and customer retention through effective management of key strategic relationships. Lead multiple concurrent hosting solutions deals. Lead internal and external contract negotiations for large content, sales and/or technology deals with advertisers, agencies, content and/or distribution partners or other third party vendors in support of media business. Work closely with legal teams in drafting custom contract terms and agreements.

Defined and developed overall product, service and marketing strategy in coordination with individual business goals. Managed execution of IBM integrated marketing initiatives (advertising, public relations, digital/social, content marketing, event marketing, etc.) and fulfillment of creative services/sales support needs across multiple platforms and formats. Ultimate goals are to driving sales, stakeholder engagement, customer retention, growth in prospect base and positive customer behavior. Collaborated with key business partners (internal and external) to create and implement best practices for marketing resource management and appropriate integration of activities. Utilized market research data to implement new programs based on specific market need, including initiating calls to customers, gathering secondary research data, communications with associates around the world from various internal department and field sales associates, and distributing market research questionnaires at trade shows, meetings, and conventions. Interpreted competitive information and determine the best method to share findings with the corporate leadership and field sales associates (both domestic and international).Responsible for driving and managing future marketing decisions, investments, and initiatives to achieve pre-determined performance metrics. Leads and manages a global, culturally diverse team worldwide of direct reports and is also expected to leverage other resources within the team and across the company to achieve business results.

Reviewed procedures, practices and systems to ensure compliance to organizational policy, procedures, principles, and ‘best practices’; that policies are in place to adequately addressed all aspects of the operations, including Health & Safety. Responsible for Strategic Planning, budget, planning activities, monitoring costs towards efficiencies, improvements in product quality, and reporting on the status of work in progress and department activities for Management