Accredited Mentor at Distinction level - Combining creative innovation with commercial focus. Proven expertise in bringing direction and performance improvement to all business sizes and industry sectors; from start ups to speed ups. Extensive commercial experience acquired with market leading brands in business development, marketing and advertising strategy and team development / training.Specialising in challenger brands and repositioning strategy. Using positive disruption to optimise team performance and brand cut-through in tough market conditions.

The Knowledge provides a clever, opt-in advertising solution with frequency and proven engagementBacked by the Daily Mail Group, The Knowledge is a brilliantly simple, smart curation of the best current affairs, culture, finance and ‘curiosity satisfying content’ packaged in an essential daily newsletter. The Knowledge has gained a rapidly growing audience of affluent, discerning readers who adore the product, giving it an exceptionally high net promotor score of 91. Over 70,000 readers have already subscribed within the last 6 months, delivering a market leading daily open-rate of 64%.I am working with the team to develop advertising and partnership opportunities.

This innovative new television and digital news channel provides a refreshingly different perspective to news, opinion and debate for the whole of the UK. Challenging the commoditised news formats with a bold multi-platform strategy: Linear, Digital, Social and now ...Radio sharing all sides of the subjects that people want discussed. We work with exceptional partners; Sky Media, DMGT & Bauer to provide clients and agencies with the opportunity to connect with the whole of Britain.

A fascinating project developing the commercial opportunities for Saga - the market leading brand in the 55+ age group - the fastest growing and most affluent consumer sector in the UK.Project work included: Review and revise strategic positioning. Create new sales collateral and tool kit working with the creative publishing team. Commercial application of consumer market research and trend analysis. Development of partnership strategy and packages.

Discovery has a unique content strategy - real world, real life, real people. Enabling clients to create meaningful partnerships by connecting with customers passions.Working with the senior EMEA team to develop brand positioning and commercial narrative.Devise and implement a client & partnership sales strategy, optimising sales performance in new business and creative solutions.

An exciting time for cinema - working with the iconic Pearl and Dean brand to develop strategic partnerships with clients and their agencies.Strategy, research, brand development and innovative commercial solutions

Leading the strategy to develop high value client partnerships. Collaborating with clients and agencies to develop innovative solutions to engage premium target audiences. Key sectors include: Finance, Luxury, Travel, Motoring, Culture.Developing bespoke content, products and platforms through insight and innovation.Areas of responsibility:Executive Director & Head of Advertising of the Current Affairs portfolio Publisher of The Week Independent Schools GuideCreator of the 'Brilliantly Different' Dennis brandline Media Week Awards JudgeSpeaker and panelist at Adweek Europe, Media 360 and Mediatel Future of Brands.

International Advertising Director of UK, Northern Europe and Middle East markets. Leading an international sales team, selling at CMO level to clients and their agency networks to deliver world leading advertising and bespoke partnerships

Leading sales teams across a business and technology portfolio. Developing advertising programmes with market leading clients such as IBM, Dell and HP