Extropy Health Solutions provides, business planning, strategic planning, financial modeling, risk management, market and competitive analyses, workflow optimization, contract development, report design and development, software prototyping, strategic planning, business development, product development, product strategy, modeling incentive alignment, contract development, pricing models, implementation strategies, user experience, data visualizations, data strategies, publications, operations, finance, and team management. Clients include Avery Weigh-Tronix, GoodRx, Symphony Health Solutions, DoseSmart, California Heath Care Foundation, Crescendo Bioscience, Octave Health, TRC Healthcare, PipelineRx and McKesson.

I am teaching New Venture Finance in the evening MBA program at Cal State-East Bay.

Founded company and acquired funding. Conceived business idea and plan for software as a service to facilitate medication therapy management services (MTM) by local pharmacists driven by payer business rules. Developed business plan, corporate strategy, pricing models. branding and product design. Led development of first software as a service solution (SaaS) for Medication Therapy Management pharmacist delivered patient services. Contracted company service with a national Medicare Part D plan covering over 1 million beneficiaries. Designed workflow strategy for retail in concert with overflow service via a national MTM pharmacist staffed call center (now SinfoniaRx).

Provided strategic and economic analysis to a Part D Medicare Prescription Drug Plan PDP) in its formative stages. Helped developed network contracts and led business efforts to launch the plan’s Medication Therapy Management program including software specifications, training materials for pharmacists, pharmacy workflow studies, hiring of technical team and contracting with pharmacist overflow call center. Worked with pharmacist leaders in the National Community Pharmacists Association to promote the role of the community pharmacist in delivering positive health outcomes through MTM and other services.

Worked with founder and CEO as interim Chief Operating Officer. Developed business plan, business model, pro forma financials, company identity including name and tag line. Successfully marketed and closed deal for company with first major client, UCLA Medical Group. Developed contracting strategy for company and successfully led efforts to raise financing (private placement)

Founding CEO. Wrote business plan and implemented technology strategy that led to the creation of the SureScripts Messenger Service that connects over 90% of the nation's retail pharmacies with physicians to transact electronic prescriptions and refill requests. Worked with major chain pharmacies on implementation and strategy. Developed pricing strategy to align incentives of pharmacies and e-prescribing software vendors.

Led business development, sales, implementation and corporate strategy. Successfully closed several deals with health plans, physician groups, PBMs and eCommerce partners. Led product initiatives to improve and integrate E-Script (electronic prescribing) technology into the flagship RelayHealth software platform. Spearheaded effort to secure a $3MM equity investment by Eli Lilly [e.lilly] in 2001 and developed entrepreneurial pricing models for online health care services, including patient-physician communication. Developed pricing model for the WebVisit (online patient-physician consults) and led initial pilot in partnership with Blue Shield of California.

Co-founded electronic prescribing company in 1994. Identified new and emerging marketplace, grew business with initial seed money of $225,000 to become leading provider of electronic prescription authorizations in the U.S. at that time processing a run rate of 3,000,000 prescription authorizations annually. Led rollout at Kaiser Permanente where E-Script realized a 99% adoption rate, and considered to be the most successful IT implementation at Kaiser at that time. Personally trained over 500 physicians on the software. Led efforts to secure two additional rounds of financing. Negotiated and managed all aspects of Company merger with Healinx Corporation (now RelayHealth) in 2000.

Provided business development, leasing and property management services to a national commercial real estate developer. Supported the design and configuration processes of new construction though market analyses of supply and demand of specific real estate categories.