• Develop and execute 5 year strategic plan for Kerrygold Cream Liqueur incorporating sales, marketing, operations and financial objectives• Build and maintain strong, long-lasting customer relationships with key accounts in the U.S• Share Strategic Vision for the project with all key stakeholders by coordinating regular meetings involving all different departments.• Develop new team for Kerrygold Cream Liqueur in the US to drive business objectives forward• Implement key ATL marketing campaign in 2017 to bring in a new customer base• Partner with Importer/Distributors to understand their business needs and objectives to maximize opportunity• Focus on Achieving Key strategic listings with National Chains

• Manage and drive increased business across our 4 Regions in the US, Canada and within all National Accounts, such as Costco, Wholefoods, Wal Mart, Kroger, Sam’s Club, and Trader Joes etc.• Achievement of sales and profit targets, promotional analysis, forecasting• Developing and controlling all sales and marketing budgets• Motivate and Develop sales team of 20+• Organize and Present at three National Business Meeting Conferences a year• Provide monthly reports and presentations on account performance in comparison to budget and previous years.• Work with all functions of the business to deliver required EBITA targets for the total business• Represent and Develop Brands in the US and Canadian Market• Provide additional recommendations to develop and grow other business opportunities through a structured 5 year plan

Regional Sales Manager for Irish Dairy Board Inc. for the East Coast. My responsibilities include directly managing the New York/New Jersey Market and overseeing our team on the East Coast taking care of the Mid-Atlantic and New England Regions. The team consisted of 3 Sales and Marketing Executives. Management of key accounts including Ahold, Shoprite, A&P, BJ’s, Hannaford and Wegmans. Sales saw strong growth figures throughout the region with solid execution of on the ground promotions and increased listings across key accounts. This was all done while controlling expenses to provide maximum return for the company

Employed as a Sales and Marketing executive for the Irish Dairy Board Inc.I was located in Tampa, Florida for 10 months, where I was part of the Southeast team.In March 2009, I relocated to take control of the New York/New Jersey Market. The role involved the usage of sales and marketing skills. During this period I developed strong management, learning and organizational skills. Some of my key responsibilities have been:• Sales & Marketing of Kerrygold branded cheeses and butters • Develop & achieve sales and marketing budget for two different region’s• Develop & execute marketing programs for key accounts• Manage Costco Southeast Account • Manage J1 representative in New York market in the summer of 2009• Develop and maintain strong relationships with brokers, distributors and customers

Worked as a Guinness Brand Ambassador for Diageo, in Singapore.• Team Achieved highest Guinness Draught sales ever in Singapore, 25% Increase YOY financial.• Worked for six months in Marketing and six months in Sales. Created Innovative Promotional Plans to drive the business forward and then was also responsible for implementing these on the ground• Negotiated sales contract for various accounts including forecasting out their product needs for key promotional periods• Multi-Cultural experience and adapted quickly to the different ways of conducting business in Singapore• Organized and attended an education trip with key customers to Ireland where I conducted tours of the facilities and negotiated future promotional plans