David Wells Email & Phone Number

United Kingdom

● Various consultancy roles supporting retailers and brands. Adding value to businesses through consumer centricity, commercial strategy and brand building to improve their performance.

Bern Area, Switzerland

● Lead the development, implementation and execution of INTERSPORT's global running strategy focused on our target consumers. Managed and drove the omnichannel retail business of a 1.6 billion Euro category across 47 markets including product strategy, marketing plans, business forecasts and omnichannel executions.● Lead the INTERSPORT global category team of 5 regional running leaders in the development of local category strategies and GTM plans relevant to their own markets, whilst… Show more ● Lead the development, implementation and execution of INTERSPORT's global running strategy focused on our target consumers. Managed and drove the omnichannel retail business of a 1.6 billion Euro category across 47 markets including product strategy, marketing plans, business forecasts and omnichannel executions.● Lead the INTERSPORT global category team of 5 regional running leaders in the development of local category strategies and GTM plans relevant to their own markets, whilst maintaining the priorities of the global strategy.● Achieved 8% compound average growth rate of retail sales 2018 - 2021, above market development as well as increasing realised margin by 3% and profit by 10%. Grew market share by 2% globally.● Managing the P&L of the Running Category internationally with control on income and costs such as marketing spend and digital investments. Increased profit by 200% through verticalization and enhanced purchasing model.● Managed a cross-functional team of 12 merchandising, marketing, product development, retail, digital and international teams remotely across multiple locations to realise targets and meet consumer expectations.● Built joint commercial strategy with 15 world leading international sporting goods brands including Nike, adidas, Asics to drive growth and profitability.● Negotiated multi-million Euro contracts resulting in improved sales and profitability. Multi year contracts with Brooks, New Balance, Salomon each representing more than 4 million EUR income across contract term and generating retail sales over 1 billion EUR.● Lead multi-functional projects and workstreams to improve consumer experience and engagement. Omnichannel footwear journey rolled out digitally and across 350 stores driving 9% retail sales. Established global channel management across INTERSPORT. Show less

Bern Area, Switzerland

● Developed and implemented seasonal product assortments with Strategic Brand partners in accordance with seasonally developed strategies and targets. Built collaborative partnership through relationship management.● Analysing sell-in, sell-through data and market research to implement findings into seasonal assortments and strategies across 2 billion euro branded Footwear business. Identified sales channels for segmented assortments.● Managing a team of 4 along with leading an… Show more ● Developed and implemented seasonal product assortments with Strategic Brand partners in accordance with seasonally developed strategies and targets. Built collaborative partnership through relationship management.● Analysing sell-in, sell-through data and market research to implement findings into seasonal assortments and strategies across 2 billion euro branded Footwear business. Identified sales channels for segmented assortments.● Managing a team of 4 along with leading an international advisory team of 6 comprising multiple different national markets (10+) for all International footwear categories (including Running, Football, Training, Sportstyle and Outdoor) .● Negotiated sales programs (range building, exclusivity, discounts, delivery, segmentation and payment terms) with all 20 brands in the portfolio, including strategic partners such as Nike, adidas, Puma, Reebok and Asics● Developed and implemented international campaign packages in conjunction with marketing department.● Supported national organisations and retailers to deliver against key KPI's including sales, realised margins and inventory levels. Drive for results shown by the reduction of IFR overstock by 40% in the football category.● Implemented One IS Range across Running brands including Asics, Brooks and New Balance Further integrated Converse into Strategic Brand business. Show less

Hong Kong

● Executed the INTERSPORT brand strategies, ensuring successful implementation for the Master Franchisee Partners and Licensees across the Asia Pacific markets including China, Australia, Philippines and Indonesia.● Lead a team of 4 to establish effective working rapport and build relationships with leading global sport brands and locally relevant brands to drive commercial success in the Asia Pacific markets. Focused on growth through realistic plans and measuring… Show more ● Executed the INTERSPORT brand strategies, ensuring successful implementation for the Master Franchisee Partners and Licensees across the Asia Pacific markets including China, Australia, Philippines and Indonesia.● Lead a team of 4 to establish effective working rapport and build relationships with leading global sport brands and locally relevant brands to drive commercial success in the Asia Pacific markets. Focused on growth through realistic plans and measuring progress.● Successfully opened 35 stores across China, Philippines and Indonesia whilst support our Australian partner to convert 40 stores to INTERSPORT and expand to 60 stores.● Educated new national teams in the INTERSPORT culture, positioning and business model. Supported increased (+3%) realised margin at INTERSPORT China through positioning, product management, product lifecycles and trade marketing plans. Show less

Birmingham, United Kingdom

Responsible for managing product strategy and developing turnover and profitability of the hardware division in all categories omnichannel including 275 retail stores. Partnered with International teams to secure product terms and access.

Birmingham, United Kingdom

Launched new insurance replacement business. Onboarded 3 new insurance partners to fulfil claims through UK stores.

Birmingham, United Kingdom

Managed On-site sales at 2011 and 2013 UEFA Champions League Finals at Wembley. Generating over £4.5m of sales across Fans Festival and Stadium. Lead a team of staff through planning, execution and project completion.