David Westall Email and Phone Number
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For food and beverage (F&B) and fast-moving consumer goods (FMCG) businesses to find success and remain relevant, it’s more important than ever to focus on transformation, innovation, and resilience while navigating the “new normal” of a pandemic-recovering world.Having driven EBIT growth, top-line results, local talent development, consumer marketing, market share, product innovation, sales channel and regional expansion, and operational efficiency for diverse FMCG brands and businesses—from start-ups and private equity firms to industry powerhouses, including the Coca-Cola system, some career highlights include:⇨ After orchestrating the first-ever launch of an Australian beverage brand (Red Kangaroo) into the Korean market, I overhauled the existing business in Australia and prepared for another international launch in the USA (pre-Covid).⇨ Transforming RG Brands from the brink of collapse into a leading F&B company in Central Asia with USD $545M annual revenues, we grew total revenue 60% (12% CAGR), gross profit 71%, and EBIT 68%, while delivering the first-ever material dividend for company shareholders. Shopper insights and consumer marketing and were key to ensuring availability of category and brand products to our customers/consumers that satisfied all consumption occasions and preferences.⇨ Coca-Cola Korea Bottling: Here, I repositioned the company in 2 short years to 9% YOY growth, which triggered its divestment to LG Group in 2007.⇨ Coca-Cola Amatil: During my 7 years with one of the world’s 5 leading Coca-Cola bottlers, I turned around strategically important operations in Australia, New Zealand, and the Pacific Islands.With a coaching leadership style focused on resilience and innovation, my ability to articulate and sell a vision has been key to gaining cultural alignment and developing other leaders for the next level of professional success.I’m active on LinkedIn and would enjoy connecting with you. Please feel free to reach out.
Pepsico
View- Website:
- pepsico.com
- Employees:
- 146948
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Strategic Development SpecialistPepsicoIncheon, South Korea
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Chief Executive OfficerDropterra Limited Dec 2022 - PresentNicosia, Cyprus, CyAs Managing Director/CEO, I have enjoyed a successful international career driving transformative change in food and beverage companies in both mature and emerging markets, initially with the world’s largest Coca-Cola – bottler, and later with a leading fruit juice, tea and snack company that also owned the Pepsi Cola bottling franchise. Recently appointed as CEO, Dropterra Ltd a leading global provider of water sourcing and treatment technology systems and service. -
Chief Executive OfficerOk Superfoods 2015 - Feb 2023As a result of the travel, supply chain and investment issues brought about by the pandemic I transformed the company from imported branded goods to consulting and delivering Go to Market solutions for companies wishing to take the opportunity during the Pandemic to enter product segments in the Korean market through localized presence and manufacturing. Engaged with a leading Australian producer of Manuka Honey, established bulk import pipeline, created a new brand ‘Manuka Gold’ and setup 3rd party filling and packaging production. ‘Manuka Gold’ is now partnered with a leading online distributor partner and selling strongly on more than 12 major online websites, providing gift solutions to department stores for festive occasions and is forging an ongoing business as corporate well being gifts.We are now in stage 2 of penetrating offline retail stores with unique well being value add honey products.2015 - July 2020After identifying and seizing a business opportunity to create a complete, fully integrated export/import business to control and manage the entire value chain from Australian and New Zealand brand partners to Korean retail groups, online markets, and consumers, I proved instrumental in launching 2 beverage brands, several food brands, and a range of natural skincare products in Korea. To that end, I was most recently engaged by one of my start-up clients, the founder of Red Kangaroo Beverages, to spearhead the first-ever launch of an Australian beverage brand into the Korean market. No easy feat, but I quickly delivered on that lofty challenge and was later appointed by RKB’s Board of Directors (BoD) in 2019 as President APAC, during which time I completely transformed the company’s existing business in Australia. By February 2020, business was growing at >300% per month and we continued to sign new distributors and gain shelf listings across Australia.
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Executive Chairman & CeoPepsi Cola Bottling/Rg Brands Jsc 2009 - Jun 2015Focused on strengthening leadership bench strength and creating a strong company culture, I rescued the company from the brink of insolvency at the helm of a 180-degree financial, operational, and culture transformation. Other key success factors were securing a 10-year exclusivity agreements with the likes of Pepsi and Lipton Iced Tea and launching new brands and packaging solutions in key categories. With consumer consumption occasions varying according to demographics, climate differences, and cultural diversity in the regions in which we operated, the trick was identifying new consumption occasions and emerging “virtuous growth” categories in order to develop brands and products that allowed us to enter and capture these opportunities.By increasing total revenue, gross profit, and EBIT by >60%, I turned the company into the leading F&B company in Central Asia with USD $545M annual revenues and delivered the first material dividends to shareholders in company history. RG Brands also gained market share in key beverage categories and access to >40M consumers with 81% increase in distribution—from 27,000 to 49,000 outlets.
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Founder & CeoKorea Connect 2006 - 2009In a strategic management consulting role, I advised Western and Asian client companies, most notably expanding international reach for a USD $400M revenue-generating solar business as well as a patented Pyrolysis business in Korea.
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President/Ceo/Representative DirectorCoca-Cola Amatil 2003 - 2005Uxbridge, West London, GbEarning a reputation as chief turnaround architect throughout my early career at Coca-Cola, I reversed years of volume and revenue decline to create a strong Coca-Cola system performer with 9% YOY growth within 2 short years, which positioned it for divestment to LG Group in 2007.By reinvigorating and expanding our product range, I situated Minute Maid Fruit Juice to dominate the fruit juice segment as the #2 OJ brand with 15% share within 12 months of launch. Not only that, by creating a localized consumer marketing strategy and accelerating sales channel development, the Coca Cola brand returned to growth in this region. -
Managing Director, Pacific Island RegionCoca-Cola Amatil 1999 - 2003Uxbridge, West London, GbDuring my prolific 7-year tenure with one of the world’s 5 leading Coca-Cola bottlers, I reinvigorated stagnant businesses in Australia and New Zealand and concluded as Managing Director for the Pacific Island region, during which time I ignited record revenue, volume, and profit growth.After gaining deep insight to geographic consumer behavior and consumer goods strategy, management, and marketing, I transformed businesses from old models to innovative, multi-beverage category businesses focused on a consumer marketing—which I localized for the first time in the company’s history, first-class customer management, and sales channel strategy. Leading the way in Coca Cola Amatil with new product launches and acquisitions—including water, juices, energy drinks, and functional beverages—I established a shared vision with all employees and focused on reducing cost, improving margins, and creating efficiency to fund our brand, sales channel, and people development.
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Managing Director/General ManagerCoca-Cola Amatil 1996 - 2003Uxbridge, West London, GbDuring my prolific 7-year tenure with one of the world’s 5 leading Coca-Cola bottlers, I reinvigorated stagnant businesses in Australia and New Zealand and concluded as Managing Director for the Pacific Island region, during which time I ignited record revenue, volume, and profit growth.After gaining deep insight to geographic consumer behavior and consumer goods strategy, management, and marketing, I transformed businesses from old models to innovative, multi-beverage category businesses focused on a consumer marketing—which I localized for the first time in the company’s history, first-class customer management, and sales channel strategy. Leading the way in Coca Cola Amatil with new product launches and acquisitions—including water, juices, energy drinks, and functional beverages—I established a shared vision with all employees and focused on reducing cost, improving margins, and creating efficiency to fund our brand, sales channel, and people development.
David Westall Skills
David Westall Education Details
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Columbia Business SchoolExecutive Training -
University Of South AustraliaInternational Graduate School Of Management
Frequently Asked Questions about David Westall
What company does David Westall work for?
David Westall works for Pepsico
What is David Westall's role at the current company?
David Westall's current role is Strategic Development Specialist.
What is David Westall's email address?
David Westall's email address is da****@****ands.kz
What schools did David Westall attend?
David Westall attended Columbia Business School, University Of South Australia.
What are some of David Westall's interests?
David Westall has interest in Motor Racing, Director Formula Challenge Racing Ltd.
What skills is David Westall known for?
David Westall has skills like Motor Racing, Fmcg, Business Planning, Business Strategy, Executive Management, Start Ups, Mergers, Food, Business Transformation, New Business Development, Change Management, Strategic Planning.
Who are David Westall's colleagues?
David Westall's colleagues are Виктория Опрелянская, Adithya Reddy, Ntuthuko Makaula, Vladimir Stepanov, Muhammad Nadeem Sarwar, Kajanae James, Herbert Mokoena.
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