David White Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Leading a team across CRM, Ecommerce, paid media and customer care, to deliver both online growth and client foot traffic into to clinics.Key responsibilities across Digital:
• Deliver and drive a strategy of acceleration across the business, focusing on maximisation of performance media spend, optimising the CPA/CPL across campaigns and deliver year on year growth of new clients.
• Drive double digit online sales volumes, FY23 finished at +22% on previous year, current… Show more Leading a team across CRM, Ecommerce, paid media and customer care, to deliver both online growth and client foot.
• Drive double digit online sales volumes, FY23 finished at +22% on previous year, current FY24 trending at +20%.
• Develop a process of client feedback and action through voice of the customer, effectively given the clients a seat at our table to help drive less friction in the experience.
• Create lifecyle communications to increase retention rates of existing clients through CRM and digital space.

Sydney, Australia

Leading a team of both campaign managers and data analytics specialists, using data to drive the business direction by offering insights into customer's behaviour, trends and actualised results from campaigns across all channels.The teams key responsibilities across CRM- Maintaining customer loyalty through communications personalised to the customer's.

Sydney

• Managed a team of 3 across e-commerce, online operations and creative. Develop strategies expanding into bricks and mortar operations to deliver both foot traffic In-store and utilise technology to increase sales.
• Ownership of eCommerce sales through bricks and mortar, department stores and marketplace channels.
• Drove double digit growth of both sales and appointments through OPSM… Show more Managed a team of 3 across e-commerce, online operations and creative. Develop strategies expanding into bricks and mortar operations to.
• Drove double digit growth of both sales and appointments through OPSM website.
• Management of project releases and working closely with key stakeholders locally and globally, agencies and third party vendors.
• SEO and SEM management to maximise cost per acquisition. Show less

Recent major projects include:- Database upgrade to CRM HANA- Implementation of Hybris Marketing, main tool for audience targetting and campaign execution- Loyalty management processe- Ecommerce customer integration with CRM (My Account)- SAP BODS integration into CRM for DQM real time and batch processes. Customer duplication- Campaign automation and.

North Ryde

- National Implementation of SD module- Warehouse implementation for DON KRC goods- DSD implementation for Tip Top Bakeries

Homebush Bay

- Warehouse Management installation at Marrickville Site- B2B implementation with Coles and Woolworths- Pricing re-implementation- Refridgeration project with sales contracts/billing lists. - Integration with plant maintenance