Leading a team across CRM, Ecommerce, paid media and customer care, to deliver both online growth and client foot traffic into to clinics.Key responsibilities across Digital:• Deliver and drive a strategy of acceleration across the business, focusing on maximisation of performance media spend, optimising the CPA/CPL across campaigns and deliver year on year growth of new clients.• Drive double digit online sales volumes, FY23 finished at +22% on previous year, current… Show more Leading a team across CRM, Ecommerce, paid media and customer care, to deliver both online growth and client foot traffic into to clinics.Key responsibilities across Digital:• Deliver and drive a strategy of acceleration across the business, focusing on maximisation of performance media spend, optimising the CPA/CPL across campaigns and deliver year on year growth of new clients.• Drive double digit online sales volumes, FY23 finished at +22% on previous year, current FY24 trending at +20%.• Develop a process of client feedback and action through voice of the customer, effectively given the clients a seat at our table to help drive less friction in the experience.• Create lifecyle communications to increase retention rates of existing clients through CRM and digital space.• Maximise SEO benefits from multiple websites and develop strategies from keyword research to inform future campaign content.• Expand Point of sales functionality into the omni-channel experience rather than a self contained application.• Develop a community management tool to help organic social and customer care to have a single point to manage all inbound client communication, using insights to drive future business decisions. Show less

Leading a team of both campaign managers and data analytics specialists, using data to drive the business direction by offering insights into customer's behaviour, trends and actualised results from campaigns across all channels.The teams key responsibilities across CRM- Maintaining customer loyalty through communications personalised to the customer's journey in their lifecycle- Support to front window campaigns - Develop engaging lifecycles across the brands to build… Show more Leading a team of both campaign managers and data analytics specialists, using data to drive the business direction by offering insights into customer's behaviour, trends and actualised results from campaigns across all channels.The teams key responsibilities across CRM- Maintaining customer loyalty through communications personalised to the customer's journey in their lifecycle- Support to front window campaigns - Develop engaging lifecycles across the brands to build brand awareness and engagement- Streamline processes for digital channels to utilise the information for targeting across digital/social- Influence business direction with qualitative analytics aiding in decision making to maximise ROI on investments- Build an omnichannel approach to communications driving traffic to customers ideal channel preference- Manage IT changes across the CRM landscape to improve customer experience- Run test and learn campaigns to understand consumer behavior to changes in messaging Show less

Managed a team of 3 across e-commerce, online operations and creative. Develop strategies expanding into bricks and mortar operations to deliver both foot traffic In-store and utilise technology to increase sales conversion and customer experience.Key responsibilities across Ecommerce:• Ownership of eCommerce sales through bricks and mortar, department stores and marketplace channels.• Drove double digit growth of both sales and appointments through OPSM… Show more Managed a team of 3 across e-commerce, online operations and creative. Develop strategies expanding into bricks and mortar operations to deliver both foot traffic In-store and utilise technology to increase sales conversion and customer experience.Key responsibilities across Ecommerce:• Ownership of eCommerce sales through bricks and mortar, department stores and marketplace channels.• Drove double digit growth of both sales and appointments through OPSM website.• Management of project releases and working closely with key stakeholders locally and globally, agencies and third party vendors.• SEO and SEM management to maximise cost per acquisition. Show less

Recent major projects include:- Database upgrade to CRM HANA- Implementation of Hybris Marketing, main tool for audience targetting and campaign execution- Loyalty management processe- Ecommerce customer integration with CRM (My Account)- SAP BODS integration into CRM for DQM real time and batch processes. Customer duplication- Campaign automation and lifecycle management- Salesforce marketing cloud , using mobile connect across SMS campaigns, email campaigns… Show more Recent major projects include:- Database upgrade to CRM HANA- Implementation of Hybris Marketing, main tool for audience targetting and campaign execution- Loyalty management processe- Ecommerce customer integration with CRM (My Account)- SAP BODS integration into CRM for DQM real time and batch processes. Customer duplication- Campaign automation and lifecycle management- Salesforce marketing cloud , using mobile connect across SMS campaigns, email campaigns through journey builder and contact builder. Automation campaign and reporting.- Customer journey mappings across both digital and in-store interactions along with social media (active audiences) Show less

- National Implementation of SD module- Warehouse implementation for DON KRC goods- DSD implementation for Tip Top Bakeries

- Warehouse Management installation at Marrickville Site- B2B implementation with Coles and Woolworths- Pricing re-implementation- Refridgeration project with sales contracts/billing lists. - Integration with plant maintenance