I'm fundamentally interested in people and what motivates their decision making. I love to ask the questions that help dig deeper in search of the uncovered emotional drivers often overlooked by traditional consumer research. My career journey commenced with an Arts Degree, a Graduate Diploma in Marketing and an MBA. Apparently these qualifications were enough for marketing roles within publishing and the media, however I was already feeling the irresistible pull of the Advertising industry.After stints at D'Arcy and Leo Burnett Melbourne as Group Account Director I was restless to try things my way - to establish a creative agency that was unashamedly people focussed, with a personal belief that great work and profit would follow. I helped to build Sense from scratch, now employing over 30 people servicing over 20 clients. I'm now doing what I love most, responsible for consumer insights within my own communications agency.I'm most passionate about travel and the diverse range of people I meet and cooking for dear friends and family. I'm an obsessive foodie, once winning a C grade reality television cooking program. I'm a long term and proud Richmond resident.
Listed skills include Marketing Strategy, Advertising, Strategy, Digital Marketing, and 43 others.