David Wight Email & Phone Number

Cleveland, Ohio, Us

Cranston, Ri, Us

Middletown, Rhode Island, Us

Digital marketing development for national mortgage lenderEmail Marketing Acquisition and RetentionList ManagementLead GenerationSocial platform deployment and managementConsulting on marketing initiatives and processes.Marketing Budget - excess of $50 millionPublic relations, Online PRBusiness Intelligence QlikSenseDashboarding and Marketing analyticsSEO - Paid and organic searchGoogle Adwords and Google AnalyticsSEM and content optimization

Providence, Ri, Us

Managed all customer acquisition and retention efforts for established national brand. Travel, Insurance, Financial and Road Service products. Direction of ~3.5 million membership base. Supervision and oversight of customer marketing database and analytics. Staff management. Extensive multi-channel cross marketing - direct, web, branch, retail, co-op, media.

Cleveland , Ohio, Us

Education Financing and Investing. (TUITION MANAGEMENT SYSTEMS) Engineered B2B and B2C marketing strategy including messaging, production and fulfillment process. Utilized multivariate testing and analysis - resulting in continual response increase and earlier conversion.Managed departments in 3 locations supervising over 25 employees.Marketing budget in excess of $25 million.Increased revenue 127% while keeping related expense increases under 25%.Heavily involved in due diligence and transition of purchases by publicly owned companies.Handled web analytics, conversion and sales funnel optimization for heavily traveled ecommerce site,Analyzed, implemented and executed new federal loan campaign - exceeded volume expectations.Handled all revenue and applicable expense variance reporting for Board of Directors and Sr Mgmt.Implemented and managed online marketing campaigns.Handled all post campaign analysis and directives.Supervised consumer marketing department of tuition deferment and education loan division for over 1000 colleges and K-12 schools, concurrently. Managed multiple campaign offers exceeding 14 million per year with customer growth to over 500,000 accounts.

Us

Supervised Consumer and Product Marketing, Customer Service and IS departments of a Direct Marketing and web catalog. Developed manufacturing and retail divisions. Responsibilities included financial forecasting, budgeting and reporting for all products and categories. Management of direct marketing plan, list buying, segmentation, circulation and web channel development.Produced ongoing growth rates of 25%+ per year.Developed and implemented new marketing strategies while maintaining company profitability goals.Responsible for all financial budgeting and reporting and presentation of a publicly owned subsidiary.Determined, managed and implemented all mail plans, segmentation and contact strategies.Circulation growth over 400%, while maintaining positive contribution.Product development and analysis for manufactured and imported product line.

Us

Tuition Management Systems: Managed operations of a start up education financing and tuition deferment company. Growth to 100+ employees with over 75,000 accounts and sales over $10 million. Supervised Marketing, IS, Finance, Customer Service and Fulfillment departments. Directed and assisted in developmental opportunities of business.Established marketing approach through detailed analysis and external marketing influences, resulting in penetration rate increases of 15% over previous.Managed all statistical analysis and forecasting for all departments.Supervised assessment and acquisition of Chemical Bank's tuition deferment business. Customer growth of over 400% while under supervision.Established target marketing strategies for B2B (500+ colleges) and B2C (2 million pieces annually).Reached aggressive enrollment and conversion goals each year.

Accounting And Finance

Web Marketing, Business, Management, Marketing, And Related Support Services