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Accomplished Financial Services and Product Marketing Director. I have implemented and developed consumer and product marketing at multi-million dollar private and publicly owned companies at the senior management level. I have been integral in the strategy and expansion of the companies I have worked for and have spearheaded efficient growth and success through every position I have held. B2B and B2C. I have a distinguished track record of achieving desired ROI results by utilizing business intelligence, insight, data analysis and research to determine the most efficient and beneficial approaches to product development, campaign execution, customer acquisition and retention. I am well trained in the best practices of digital integrated marketing and my managerial experience includes Sales, Finance, Creative, Marketing, Fulfillment and Customer Service staffs. I have been responsible for budgets in excess of $50 million and staffs in excess of 75 employees.Specialties: FinTech, Omnichannel Marketing, Integrated Marketing, Customer Acquisition and Retention, Digital Marketing, Analytics, Data Mining, Process Management, Creative Development and Oversight, CRM, Budget & Forecasting, SEM & SEO, Staff Management, Campaign Development, Management and Coordination.
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Marketing Manager AnalystAmerimark Direct Dec 2022 - PresentCleveland, Ohio, Us -
Marketing Manager AnalystLuxury Brand Holdings (Ross-Simons) Nov 2020 - Oct 2022Cranston, Ri, Us -
Marketing Manager And AnalystTakkt America Holding, Inc. May 2019 - Feb 2020 -
Marketing Strategy, Direct, Digital And Business IntelligenceEmbrace Home Loans 2013 - 2019Middletown, Rhode Island, UsDigital marketing development for national mortgage lenderEmail Marketing Acquisition and RetentionList ManagementLead GenerationSocial platform deployment and managementConsulting on marketing initiatives and processes.Marketing Budget - excess of $50 millionPublic relations, Online PRBusiness Intelligence QlikSenseDashboarding and Marketing analyticsSEO - Paid and organic searchGoogle Adwords and Google AnalyticsSEM and content optimization -
Customer Acquisition, Membership & RetentionAaa Southern New England 2012 - 2013Providence, Ri, UsManaged all customer acquisition and retention efforts for established national brand. Travel, Insurance, Financial and Road Service products. Direction of ~3.5 million membership base. Supervision and oversight of customer marketing database and analytics. Staff management. Extensive multi-channel cross marketing - direct, web, branch, retail, co-op, media. -
Vp, Marketing And Customer AcquisitionKeybank 2004 - 2012Cleveland , Ohio, UsEducation Financing and Investing. (TUITION MANAGEMENT SYSTEMS) Engineered B2B and B2C marketing strategy including messaging, production and fulfillment process. Utilized multivariate testing and analysis - resulting in continual response increase and earlier conversion.Managed departments in 3 locations supervising over 25 employees.Marketing budget in excess of $25 million.Increased revenue 127% while keeping related expense increases under 25%.Heavily involved in due diligence and transition of purchases by publicly owned companies.Handled web analytics, conversion and sales funnel optimization for heavily traveled ecommerce site,Analyzed, implemented and executed new federal loan campaign - exceeded volume expectations.Handled all revenue and applicable expense variance reporting for Board of Directors and Sr Mgmt.Implemented and managed online marketing campaigns.Handled all post campaign analysis and directives.Supervised consumer marketing department of tuition deferment and education loan division for over 1000 colleges and K-12 schools, concurrently. Managed multiple campaign offers exceeding 14 million per year with customer growth to over 500,000 accounts. -
Business Manager / Director Of MarketingLillian Vernon 1995 - 2004UsSupervised Consumer and Product Marketing, Customer Service and IS departments of a Direct Marketing and web catalog. Developed manufacturing and retail divisions. Responsibilities included financial forecasting, budgeting and reporting for all products and categories. Management of direct marketing plan, list buying, segmentation, circulation and web channel development.Produced ongoing growth rates of 25%+ per year.Developed and implemented new marketing strategies while maintaining company profitability goals.Responsible for all financial budgeting and reporting and presentation of a publicly owned subsidiary.Determined, managed and implemented all mail plans, segmentation and contact strategies.Circulation growth over 400%, while maintaining positive contribution.Product development and analysis for manufactured and imported product line. -
Director Of Marketing And OperationsTuition Management Systems 1989 - 1995UsTuition Management Systems: Managed operations of a start up education financing and tuition deferment company. Growth to 100+ employees with over 75,000 accounts and sales over $10 million. Supervised Marketing, IS, Finance, Customer Service and Fulfillment departments. Directed and assisted in developmental opportunities of business.Established marketing approach through detailed analysis and external marketing influences, resulting in penetration rate increases of 15% over previous.Managed all statistical analysis and forecasting for all departments.Supervised assessment and acquisition of Chemical Bank's tuition deferment business. Customer growth of over 400% while under supervision.Established target marketing strategies for B2B (500+ colleges) and B2C (2 million pieces annually).Reached aggressive enrollment and conversion goals each year.
David Wight Skills
David Wight Education Details
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Northwestern UniversityAccounting And Finance -
University Of San FranciscoAnd Related Support Services
Frequently Asked Questions about David Wight
What company does David Wight work for?
David Wight works for Amerimark Direct
What is David Wight's role at the current company?
David Wight's current role is Marketing Manager and Analyst.
What is David Wight's email address?
David Wight's email address is da****@****ail.com
What is David Wight's direct phone number?
David Wight's direct phone number is +140120*****
What schools did David Wight attend?
David Wight attended Northwestern University, University Of San Francisco.
What are some of David Wight's interests?
David Wight has interest in Children, Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is David Wight known for?
David Wight has skills like Direct Marketing, Marketing, Marketing Strategy, Analytics, Strategy, Integrated Marketing, Start Ups, Crm, Management, Online Marketing, Seo, Web Analytics.
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