David Wight

David Wight Email and Phone Number

Marketing Manager and Analyst @ AmeriMark Direct
David Wight's Location
Newport, Rhode Island, United States, United States
About David Wight

Accomplished Financial Services and Product Marketing Director. I have implemented and developed consumer and product marketing at multi-million dollar private and publicly owned companies at the senior management level. I have been integral in the strategy and expansion of the companies I have worked for and have spearheaded efficient growth and success through every position I have held. B2B and B2C. I have a distinguished track record of achieving desired ROI results by utilizing business intelligence, insight, data analysis and research to determine the most efficient and beneficial approaches to product development, campaign execution, customer acquisition and retention. I am well trained in the best practices of digital integrated marketing and my managerial experience includes Sales, Finance, Creative, Marketing, Fulfillment and Customer Service staffs. I have been responsible for budgets in excess of $50 million and staffs in excess of 75 employees.Specialties: FinTech, Omnichannel Marketing, Integrated Marketing, Customer Acquisition and Retention, Digital Marketing, Analytics, Data Mining, Process Management, Creative Development and Oversight, CRM, Budget & Forecasting, SEM & SEO, Staff Management, Campaign Development, Management and Coordination.

David Wight's Current Company Details
AmeriMark Direct

Amerimark Direct

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Marketing Manager and Analyst
David Wight Work Experience Details
  • Amerimark Direct
    Marketing Manager Analyst
    Amerimark Direct Dec 2022 - Present
    Cleveland, Ohio, Us
  • Luxury Brand Holdings (Ross-Simons)
    Marketing Manager Analyst
    Luxury Brand Holdings (Ross-Simons) Nov 2020 - Oct 2022
    Cranston, Ri, Us
  • Takkt America Holding, Inc.
    Marketing Manager And Analyst
    Takkt America Holding, Inc. May 2019 - Feb 2020
  • Embrace Home Loans
    Marketing Strategy, Direct, Digital And Business Intelligence
    Embrace Home Loans 2013 - 2019
    Middletown, Rhode Island, Us
    Digital marketing development for national mortgage lenderEmail Marketing Acquisition and RetentionList ManagementLead GenerationSocial platform deployment and managementConsulting on marketing initiatives and processes.Marketing Budget - excess of $50 millionPublic relations, Online PRBusiness Intelligence QlikSenseDashboarding and Marketing analyticsSEO - Paid and organic searchGoogle Adwords and Google AnalyticsSEM and content optimization
  • Aaa Southern New England
    Customer Acquisition, Membership & Retention
    Aaa Southern New England 2012 - 2013
    Providence, Ri, Us
    Managed all customer acquisition and retention efforts for established national brand. Travel, Insurance, Financial and Road Service products. Direction of ~3.5 million membership base. Supervision and oversight of customer marketing database and analytics. Staff management. Extensive multi-channel cross marketing - direct, web, branch, retail, co-op, media.
  • Keybank
    Vp, Marketing And Customer Acquisition
    Keybank 2004 - 2012
    Cleveland , Ohio, Us
    Education Financing and Investing. (TUITION MANAGEMENT SYSTEMS) Engineered B2B and B2C marketing strategy including messaging, production and fulfillment process. Utilized multivariate testing and analysis - resulting in continual response increase and earlier conversion.Managed departments in 3 locations supervising over 25 employees.Marketing budget in excess of $25 million.Increased revenue 127% while keeping related expense increases under 25%.Heavily involved in due diligence and transition of purchases by publicly owned companies.Handled web analytics, conversion and sales funnel optimization for heavily traveled ecommerce site,Analyzed, implemented and executed new federal loan campaign - exceeded volume expectations.Handled all revenue and applicable expense variance reporting for Board of Directors and Sr Mgmt.Implemented and managed online marketing campaigns.Handled all post campaign analysis and directives.Supervised consumer marketing department of tuition deferment and education loan division for over 1000 colleges and K-12 schools, concurrently. Managed multiple campaign offers exceeding 14 million per year with customer growth to over 500,000 accounts.
  • Lillian Vernon
    Business Manager / Director Of Marketing
    Lillian Vernon 1995 - 2004
    Us
    Supervised Consumer and Product Marketing, Customer Service and IS departments of a Direct Marketing and web catalog. Developed manufacturing and retail divisions. Responsibilities included financial forecasting, budgeting and reporting for all products and categories. Management of direct marketing plan, list buying, segmentation, circulation and web channel development.Produced ongoing growth rates of 25%+ per year.Developed and implemented new marketing strategies while maintaining company profitability goals.Responsible for all financial budgeting and reporting and presentation of a publicly owned subsidiary.Determined, managed and implemented all mail plans, segmentation and contact strategies.Circulation growth over 400%, while maintaining positive contribution.Product development and analysis for manufactured and imported product line.
  • Tuition Management Systems
    Director Of Marketing And Operations
    Tuition Management Systems 1989 - 1995
    Us
    Tuition Management Systems: Managed operations of a start up education financing and tuition deferment company. Growth to 100+ employees with over 75,000 accounts and sales over $10 million. Supervised Marketing, IS, Finance, Customer Service and Fulfillment departments. Directed and assisted in developmental opportunities of business.Established marketing approach through detailed analysis and external marketing influences, resulting in penetration rate increases of 15% over previous.Managed all statistical analysis and forecasting for all departments.Supervised assessment and acquisition of Chemical Bank's tuition deferment business. Customer growth of over 400% while under supervision.Established target marketing strategies for B2B (500+ colleges) and B2C (2 million pieces annually).Reached aggressive enrollment and conversion goals each year.

David Wight Skills

Direct Marketing Marketing Marketing Strategy Analytics Strategy Integrated Marketing Start Ups Crm Management Online Marketing Seo Web Analytics Customer Acquisition Sem Google Adwords Analysis Database Marketing Leadership Program Management Google Analytics Email Marketing Marketing Communications Lead Generation Business Analysis Business Strategy Marketing Research Financial Planning Financial Analysis Financial Reporting Fulfillment Operations Negotiation Management Consulting Higher Education Marketing Catalog Marketing List Brokerage Omniture Mortgage Analytics

David Wight Education Details

  • Northwestern University
    Northwestern University
    Accounting And Finance
  • University Of San Francisco
    University Of San Francisco
    And Related Support Services

Frequently Asked Questions about David Wight

What company does David Wight work for?

David Wight works for Amerimark Direct

What is David Wight's role at the current company?

David Wight's current role is Marketing Manager and Analyst.

What is David Wight's email address?

David Wight's email address is da****@****ail.com

What is David Wight's direct phone number?

David Wight's direct phone number is +140120*****

What schools did David Wight attend?

David Wight attended Northwestern University, University Of San Francisco.

What are some of David Wight's interests?

David Wight has interest in Children, Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is David Wight known for?

David Wight has skills like Direct Marketing, Marketing, Marketing Strategy, Analytics, Strategy, Integrated Marketing, Start Ups, Crm, Management, Online Marketing, Seo, Web Analytics.

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