David Williams Email & Phone Number

New York, Ny, Us

Stamford, Ct, Us

Collaborate and assist businesses in creating and executing successful marketing strategies. Develop marketing plans aligned with business goals, optimize the marketing mix, oversee campaigns, and measure performance.

San Francisco, California, Us

• Built and scaled paid media function to be a significant business driver. Championed creation, execution and optimization of both B2C and B2B campaigns in collaboration with internal stakeholders and external agencies. Achieved ROI and cost per account goals.• Adopted advanced advertising technology to transform Wells Fargo into data driven, addressable, digital-first marketer. Developed MarTech roadmap to support paid media growth and partnered cross-functionally to develop and activate marketing capabilities. • Built, led, and developed internal media team while managing external media agency relationships and cross-functional teams.• Led Paid Media Community of Practice connecting marketing leaders and practitioners across all lines of business and COEs to share marketplace trends, paid media insights and MarTech updates.

San Francisco, California, Us

• Led, coached, and guided digital marketing team for generating qualified leads and exceeding customer growth goals through execution of paid search, display, mobile, native and social media marketing campaigns.• Overachieved year-over-year sales goals, including new accounts, ROI, and cost per new account/lead, while managing multi-million-dollar digital media budget for various lines of business, such as Consumer and Small Business Deposits, Consumer Lending, Mobile Access and Payments, and Wealth and Investment Management.• Inspired and fostered innovative culture by facilitating development of innovation roadmap to define big bets and help advance digital media learnings and capabilities.

San Francisco, California, Us

• Built and led LOB marketing team focused on driving client acquisition and deepening customer relationships through integrated marketing campaigns. Translated business strategies into effective multi-channel communications plans including the development of message strategy, creative, content development and channel distribution.• Developed and implemented quick-hits marketing plan to demonstrate ROI potential resulting in significant increase in marketing budget and roll-out of annualized marketing plan.

Minneapolis, Mn, Us

• Led customer acquisition initiatives including both paid and owned channels during the 6th largest spin off in US history from American Express.

Minneapolis, Mn, Us

• Developed and managed marketing plans to drive instore traffic, credit card acquisition and usage through leveraging and optimizing paid and owned marketing channels. Managed multi-million dollar budget to achieve financial targets including ROI.

New York, Ny, Us

• Developed and managed marketing plans to drive client acquisition through cross-sell to existing American Express cardmembers leveraging owned channels.

Minneapolis, Mn, Us

• Developed and implemented product strategy and roadmap for Consumer Lending product. Accountable for product P&L and growth goals. • Led product pricing, marketing strategy and product distribution through retail branch network.• Maintained awareness of relevant trends and developments in the market and customer feedback to determine product roadmap and identify product enhancements. • Partnered cross-functionally with Retail Banking, Centralized Operations, Legal and Compliance to administer product operations.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Finance, General