David Williams Email & Phone Number

Sunderland, England, United Kingdom

Newcastle Upon Tyne, England, United Kingdom

Newcastle Upon Tyne, United Kingdom

As above but....I have been responsible for managing the contractual and administrative arrangements between renewable energy generating companies and the 12 Regional Electricity Companies (and their supply company successors) for up to 700 renewable generating station contracts.This has included managing amendment to contracts, assignments, assignment of income, notice of debenture/charge, company restructurings and refinancing, sub-contracting arrangements, confidentiality agreements, and contract terminations. I have gained considerable legal experience & knowledge of the electricity industry, government orders, obligations, regulation. I have assisted contractual counterparties and other potential developers in navigating the regulatory and legal framework (especially useful for smaller developers without the legal resources at their disposal); and ensured parties understand their contractual obligations.I gained a lot of experience in dealing with generator’s representatives: finance companies and lawyers, project managers, company directors. I have dealt with representatives of top international law firms. In my personal life, my considerable legal experience has enabled me to run rings round top London lawyers, wipe the floor with the legal representatives of a national gym company - successfully getting out of an expensive gym contract; and taking to task petty bureaucrats and officialdom at local schools and councils. Alan Dershowitz rings me for advice.I created a comprehensive IT system for managing contracts – a contact management system for handling time-critical communication arising from contractual obligations; monitoring performance towards commissioning (fulfilment of conditions precedent); reporting of performance.Between 1996 and 1999, I was responsible for calculating (and reconciling to the penny!) the value of subsidy payments for “renewables” and nuclear electricity – in the order of circa £1.4bn pa.

Northern Electric, Energy Marketing

Assisted in the management of a Sales & Marketing database comprising 1.4 million customers stored on a Unix system. I performed an IT support role, including network administrator, for the Energy Marketing department. Writing SQL and stored procedures to extract information from the Sales & Marketing database.Using profiling and statistical techniques of demographic data, questionnaire responses, enquiries and sales analysis to identify potential customers, using software such as Excel, Access, Foxpro and SPSS.Responsible for the co-ordination of direct marketing campaigns. Involved with specifying and controlling the work of external companies working to tight deadlines. Costing direct mail campaigns, controlling budgets and checking invoices relating to direct mail activities.Set up and organised a Relationship Marketing special interest group comprising academics from Durham University, database marketing professionals from a variety of local organisations including a bank, building society, a local arts group and a legal firm, as well as Northern Electric representatives. Monthly meetings of this group were convened to discuss relationship and database and marketing theory.Regularly shifted paradigms in relationship management.

Newcastle Upon Tyne, United Kingdom

Worked in a variety of roles the electricity supply industry during a period of deregulation when the electricity market was opened up to competition. Northern Electric was particularly successful in gaining new customers from major retail chains and blue chip companies. Involved with the direct marketing to potential customers in the 100kW market prior to increased competition from April 1994. Handling customer enquiries about the competitive market, selling competitive fixed, CfD-based and "pooled" contracts. Assisting in the development of a customer and quotation database circumventing the expensive and delayed IT system being developed for this purpose.

Washington, Tyne & Wear

My responsibilities included sales promotion administration: liaising with design studios and printers to produce all the product information cards, price slips and other point of sale display material within Northern Electric shops; producing the monthly Retail price list; producing information of sales performance, targets and advertising expenditure details.I extracted and reported on demographic and lifestyle information about retail customers from a marketing database software package called Insite. I created, wrote, edited, published a weekly sales and motivational newsletter "Team Talk". Highlights included - the hastily withdrawn January 1991 edition with the headline: "Forget the Gulf War, the real war is on the High Street . . .and your weapons include Consumer Credit Agreement - Patriach Missile (sic)." No, I was not responsible for that and I had ceded editorial control to my superiors. Pioneered the use of Desk Top Publishing for Retail Point of Sale material in the North East Retail sector. Using DTP to create professional-looking captivating Point of Sale material- rapidly on demand - perfect for fast turnaround, cheap for small print runs - raising the standards of merchandising in NE retail shops. Perfect for bespoke offers. I created a relational database application in DBASE for retail products, prices and POS, and to store technical details of all products sold – Created a FACTS FEATURES BENEFITS booklet for sales staff.I created a spreadsheet "app" to calculate the cost of credit for use in published credit examples. Microsoft introduced the Net Present Value NPV function to their spreadsheet calculation - making my complicated Supercalc formula obsolete.I invented the intranet - sort of. I identified an electronic communication channel between HQ and every shop via the electronic Point of Sale equipment (tills), whereby real-time information on stock levels and deliveries was made available online to shops.