For over thirty years, I have been living and breathing relational database applications as a developer, tester, and administrator. I have had more than 24 years developing dynamic web applications – including an intranet and contract management system. Along the way I have gained experience in the electricity supply market, direct marketing, advertising, purchasing, electrical retailing, and not forgetting a considerable chunk of legal experience and contract management thrown in for good measure. Over the last 25 years, at e-POWER and Non-Fossil Purchasing Agency Ltd, I have been designing, developing, testing, implementing, and operating multi-million pound on-line auction applications, operating mainly in the UK renewable energy industry. This has involved developing auction models for the sale of electricity forward contracts, renewables certificates and .UK internet domain names (on behalf of Nominet).I am also responsible for ensuring that the auctions operate on robust IT infrastructure and have spent many years building the security and resilience of e-POWER’s IT systems, developing business continuity plans and ensuring adherence to ISO27001 security standards.
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It DirectorE-Power Auctions Apr 2022 - PresentSunderland, England, United Kingdom -
It ManagerE-Power Auctions Apr 2010 - Mar 2022Newcastle Upon Tyne, England, United Kingdom -
Contracts AnalystNon-Fossil Purchasing Agency Limited Apr 1996 - Mar 2010Newcastle Upon Tyne, United KingdomAs above but....I have been responsible for managing the contractual and administrative arrangements between renewable energy generating companies and the 12 Regional Electricity Companies (and their supply company successors) for up to 700 renewable generating station contracts.This has included managing amendment to contracts, assignments, assignment of income, notice of debenture/charge, company restructurings and refinancing, sub-contracting arrangements, confidentiality agreements, and contract terminations. I have gained considerable legal experience & knowledge of the electricity industry, government orders, obligations, regulation. I have assisted contractual counterparties and other potential developers in navigating the regulatory and legal framework (especially useful for smaller developers without the legal resources at their disposal); and ensured parties understand their contractual obligations.I gained a lot of experience in dealing with generator’s representatives: finance companies and lawyers, project managers, company directors. I have dealt with representatives of top international law firms. In my personal life, my considerable legal experience has enabled me to run rings round top London lawyers, wipe the floor with the legal representatives of a national gym company - successfully getting out of an expensive gym contract; and taking to task petty bureaucrats and officialdom at local schools and councils. Alan Dershowitz rings me for advice.I created a comprehensive IT system for managing contracts – a contact management system for handling time-critical communication arising from contractual obligations; monitoring performance towards commissioning (fulfilment of conditions precedent); reporting of performance.Between 1996 and 1999, I was responsible for calculating (and reconciling to the penny!) the value of subsidy payments for “renewables” and nuclear electricity – in the order of circa £1.4bn pa.
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Database Marketing ExecutiveNorthern Electric Plc Aug 1994 - Apr 1996Northern Electric, Energy MarketingAssisted in the management of a Sales & Marketing database comprising 1.4 million customers stored on a Unix system. I performed an IT support role, including network administrator, for the Energy Marketing department. Writing SQL and stored procedures to extract information from the Sales & Marketing database.Using profiling and statistical techniques of demographic data, questionnaire responses, enquiries and sales analysis to identify potential customers, using software such as Excel, Access, Foxpro and SPSS.Responsible for the co-ordination of direct marketing campaigns. Involved with specifying and controlling the work of external companies working to tight deadlines. Costing direct mail campaigns, controlling budgets and checking invoices relating to direct mail activities.Set up and organised a Relationship Marketing special interest group comprising academics from Durham University, database marketing professionals from a variety of local organisations including a bank, building society, a local arts group and a legal firm, as well as Northern Electric representatives. Monthly meetings of this group were convened to discuss relationship and database and marketing theory.Regularly shifted paradigms in relationship management.
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Administrative AssistantNorthern Electric Supply Ltd Aug 1993 - Aug 1994Newcastle Upon Tyne, United KingdomWorked in a variety of roles the electricity supply industry during a period of deregulation when the electricity market was opened up to competition. Northern Electric was particularly successful in gaining new customers from major retail chains and blue chip companies. Involved with the direct marketing to potential customers in the 100kW market prior to increased competition from April 1994. Handling customer enquiries about the competitive market, selling competitive fixed, CfD-based and "pooled" contracts. Assisting in the development of a customer and quotation database circumventing the expensive and delayed IT system being developed for this purpose.
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Retail Advertising AssistantNorthern Electric Retail Ltd Jan 1990 - Aug 1993Washington, Tyne & WearMy responsibilities included sales promotion administration: liaising with design studios and printers to produce all the product information cards, price slips and other point of sale display material within Northern Electric shops; producing the monthly Retail price list; producing information of sales performance, targets and advertising expenditure details.I extracted and reported on demographic and lifestyle information about retail customers from a marketing database software package called Insite. I created, wrote, edited, published a weekly sales and motivational newsletter "Team Talk". Highlights included - the hastily withdrawn January 1991 edition with the headline: "Forget the Gulf War, the real war is on the High Street . . .and your weapons include Consumer Credit Agreement - Patriach Missile (sic)." No, I was not responsible for that and I had ceded editorial control to my superiors. Pioneered the use of Desk Top Publishing for Retail Point of Sale material in the North East Retail sector. Using DTP to create professional-looking captivating Point of Sale material- rapidly on demand - perfect for fast turnaround, cheap for small print runs - raising the standards of merchandising in NE retail shops. Perfect for bespoke offers. I created a relational database application in DBASE for retail products, prices and POS, and to store technical details of all products sold – Created a FACTS FEATURES BENEFITS booklet for sales staff.I created a spreadsheet "app" to calculate the cost of credit for use in published credit examples. Microsoft introduced the Net Present Value NPV function to their spreadsheet calculation - making my complicated Supercalc formula obsolete.I invented the intranet - sort of. I identified an electronic communication channel between HQ and every shop via the electronic Point of Sale equipment (tills), whereby real-time information on stock levels and deliveries was made available online to shops.
David Williams Skills
David Williams Education Details
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University Of Northumbria2:2
Frequently Asked Questions about David Williams
What company does David Williams work for?
David Williams works for E-Power Auctions
What is David Williams's role at the current company?
David Williams's current role is IT Director at e-POWER (NFPAS Ltd).
What schools did David Williams attend?
David Williams attended University Of Northumbria.
What are some of David Williams's interests?
David Williams has interest in Culture, Art, Cycling, Running, Architecture, My Interests Include Photography, History And Politics.
What skills is David Williams known for?
David Williams has skills like Management, Business Strategy, Process Improvement, Program Management, Marketing, Contract Management, Direct Marketing, Databases, Advertising, Testing, Blogging.
Who are David Williams's colleagues?
David Williams's colleagues are Stuart Stephens, Jenny Nel.
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