An interesting few months has seen a concentration on providing insight from data for a few, very different charity clients. The key has been to integrate non-cash support with traditional measures and to measure the different touch points that people have with an organisation. Some long-standing clients have received some very new perspectives - especially when comparing giving to usage. When the outputs are mapped, they are now finding where to go (and where to avoid) in order to deliver their service most effectively and to improve fundraising returns. Staging of new events, precise door-to-door recruitment, retail location and even the siting of new offices have all come out of this work. It is amazing how a map can engage an organisation.This is being provided alongside fundraising, donor acquisition and donor development support to different charities (hospices, disability, arts, wildlife and environmental) in the UK and NZ. All receive pragmatic support tailored for their specific need, to improve returns and to enable them to 'fly solo'.