Led a global strategy team supporting Dell’s commercial sales organization. Strategic initiatives primarily focused on growth & business development, profitability, operational & process efficiency, and company-wide transformational initiatives. Engagements resulted in multi-million dollar operational savings and significant revenue and margin growth.Transformational engagements included identifying process and organizational opportunities using AI capabilities (modernization), developing strategies to improve customer experience through simplified offerings and messaging, and implementing pricing strategy changes to maximize sales efficiency and profitability.Operational initiatives included developing growth activities to support direct markets, maximizing engagement and profitability in indirect markets and with channel partners, accelerating growth in key segments such as medium business and select public markets, and supporting efforts to expand the buyer base.

Led a global product team delivering Dell’s $9B commercial mobility portfolio. Executed over 60 on-time and on-strategy new product launches, increasing Dell’s commercial notebook market share from 14.3% to 24.9% and delivering 300% unit sales growth.Responsible for commercial notebook portfolio strategy, market messaging, supply chain continuity, and ongoing customer satisfaction. Managed efforts to develop and implement innovative growth strategies with internal executive stakeholders and key industry partners (Intel, Microsoft). Consistently achieved commercial notebook financial targets, including unit volumes, share growth, revenue, and operating income. Received the Dell Vice Chairman “Game Changer” Award for creating a highly successful global product transition model. Delivered Dell’s first commercial notebook product to receive the “Innovation Award” at the Consumer Electronics Show.

Managed launch activities for multiple commercial products, including Dell’s first education-focused notebook, first commercial convertible tablet, and multiple award-winning mainstream notebooks. Coordinated launch readiness with global teams in numerous functions, including engineering, factory operations, procurement, finance, marketing, and international sales.Established a process to implement an improved ecosystem marketing strategy for commercial desktops. Created recommended product bundles with existing offerings and developed relationships with partners to fill market gaps. Oversaw execution in global markets through improved sales positioning, consistent outbound merchandising, and predictable supply availability.

Developed and executed pricing strategy for the Latitude commercial notebook line in the North American market. Utilized competitive analysis, cost data, and product strategy to hit financial targets while balancing growth and profitability. Managed alignment recommendations with marketing and sales leadership teams.

Developed segment-level revenue, pricing, and discount strategies to achieve financial targets. Managed special pricing activities and approved pricing for large bids. Developed unit and margin-level forecasts for financial planning and procurement.

Senior manager of debt financing, merger/acquisition advisory and structuring, treasury management, and structured finance in the commercial and healthcare segments.