David Williamson Email and Phone Number

Working Partnerships/Window/installation project management and styling specialist for Flannels, JD Sports, Adidas, Victoria's Secret, Diesel, Raeburn, Harvey Nichols, MZ Skin and Jean Paul Gaultier: Fashion Freak Show

•Producing photoshoots encompassing each collection to translate to retail presentations •Art direction, set building, prop making, sourcing and styling•Briefing photographers/videographers on the execution of the shoots using lighting, sets/props•Cultivate relationships with agency’s to secure a strong lineup of models  •Location scouting/booking - from high-end homes to intimate public spaces •Collaborate with the marketing team to keep projects on track with key anchor… Show more •Producing photoshoots encompassing each collection to translate to retail presentations •Art direction, set building, prop making, sourcing and styling•Briefing photographers/videographers on the execution of the shoots using lighting, sets/props•Cultivate relationships with agency’s to secure a strong lineup of models  •Location scouting/booking - from high-end homes to intimate public spaces •Collaborate with the marketing team to keep projects on track with key anchor moments•Work in tandem with buyers and designers to ensure commercialization of collections on shoots/VM•Direct design of UK store window concepts•Planning, allocation and distribution of the creative concepts•Overseeing and installation of UK store window schemes•Creating 3D designs for VM window displays and elements•Produce project concepts through mood boards and design packs•Regularly present concepts to key internal directors including the brand owners•Building and publishing company directional communication packs•Creating and handling VM and shoot budgets•VM equipment and mannequin management, ordering and maintenance•POS fixturing design and manufacture •Graphic print management for all store imagery and installation of top store imagery•Working with production suppliers to ensure the brand’s concept and the image is executed •Compiling manufacture briefs for tender•Coordinate closely with suppliers ensuring components and fixings are health and safety compliant•Liaising with the Head of Retail to communicate to stores all VM matters•Review of all installs/VM issues with the Head of Retail to ensure standards are kept   Show less

After leaving Wallis to freelance I had the pleasure of working for some iconic brands. Some have taken me abroad which was a great opportunity to see how other retailers operate and use presentation within their brands.Key Achievements•Launch of Lyle & Scott’s first concession in Stockmann, Helsinki. Shop fit consisted of wall hung LED lightboxes, floor, wall and fixtures, dressing of mannequins and floor layout•Set up of Lyle & Scott brand partners away days/week in both the… Show more After leaving Wallis to freelance I had the pleasure of working for some iconic brands. Some have taken me abroad which was a great opportunity to see how other retailers operate and use presentation within their brands.Key Achievements•Launch of Lyle & Scott’s first concession in Stockmann, Helsinki. Shop fit consisted of wall hung LED lightboxes, floor, wall and fixtures, dressing of mannequins and floor layout•Set up of Lyle & Scott brand partners away days/week in both the Lake District and Southern Spain. Jobs consisted of setting up hotel lobby meet and greet, multiple room layouts, fashion shows and meetings. Freestanding LED lightboxes, mock shop fixtures, mannequin dressing/styling and an outdoor event break out space complete with screens, fixtures, and mannequins on a mountain quarry.•Retail photography on behalf of production company Tenn Ltd and Mega Creative for their business portfolio•Website and social media content for Tenn Ltd and Mega CreativeWorking PartnershipsWindow installation and styling specialist for Joseph, John Smedley, Diesel, Fred Perry, Lyle & Scott, JD Sports, Adidas, Victoria Secret, Raeburn, Harvey Nichols, Japan Centre, MZ Skin. Installing skill set includes: •End to end window installation •Vinyl application, graphic sheen installation/lightbox assembly, graphic suspension•Mannequin handling/installation including dressing and styling •Shop fixture assembly and placement, •Large private residential install/styling for an interior design company: Kindel Design•Fully competent with using on-site tools Show less

•Assist in design/sourcing/distribution of the UK & Ireland store window schemes•Creating the company’s guidelines/mannequin distribution and ordering/managing budgets
•Training/developing new VMs/non-visual supported stores 
•Maintain the company top stores with window installations and weekly product updates •New store openings including sand alone, Debenhams and BHS•Organising and set up of company press events/photoshoot set building

•Launching new in-store collections•Communicating with all levels of management to ensure company standards are met to maximize sales.•Week to week maintenance of all store displays/room sets and ensuring all shop floors are maintained•Product placement/fiscal assessment to maintain high turnover•Window/In house display prep & installation •Merch day: weekly training store new/staff on VM standards•Plan & implement floor/store concept moves

•Assisting in the Design/sourcing of all of the UK, Ireland & franchise stores window schemes for the company•Creating/publishing the company’s guidelines for windows•Window scheme distribution•Mannequin distribution & ordering•Management of the travel diary and bookings for the head office and UK/Ireland VM teams•Organisation and set up of the company’s press launch•Launching of new stores each year in the UK, Ireland & Europe•Handling and updating… Show more •Assisting in the Design/sourcing of all of the UK, Ireland & franchise stores window schemes for the company•Creating/publishing the company’s guidelines for windows•Window scheme distribution•Mannequin distribution & ordering•Management of the travel diary and bookings for the head office and UK/Ireland VM teams•Organisation and set up of the company’s press launch•Launching of new stores each year in the UK, Ireland & Europe•Handling and updating budgets•Liaising with in house teams: Fashion, Home furnishings, Marketing, PR & Graphics on all VM issues.•Planning regular store visits, including managing, communicating and supporting the •London/Ireland/European VM’s Show less

•Responsible for flagship, west end and the greater London stores•Preparing & implementing window schemes •Regular contact with store managers regarding current stock & sales of each store, also to keep up to date with the company’s focus•Providing exceptional visual standards overall floors•Creating floor layouts and in-store displays to drive sales

Store Assistant MangerFull Time Shop Floor Sales Leader/Key holderPart Time Shop Floor Sales Adviser