In the startup arena since the late '90s, I've developed a deep appreciation for robust engineering and first-principles thinking. Guided by the philosophy that simplicity begets brilliance, I'm now leading a new venture focused on expanding EV charging infrastructure by leveraging existing electrical outlets. At low power levels, an electrical meter isn't necessary—just a sophisticated timer with an effective billing system.Fourteen months into this journey, we've built the platform, and now it's time to drive sales and marketing.