David Wills Email and Phone Number

- Supports the global Marketing Automation and Digital Demand Generation strategy & technical roadmap- Leads consultative engagements regarding advanced digital campaigns and new capabilities with business unit and regional marketing stakeholders- Gathers marketing capability requirements and use cases and translates them into actionable user stories for IT development- Partners with IT to deliver new capability development and manages existing functionality of marketing tech stack, including but not limited to Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Customer Data Platform (CDP), GA360, Adobe Experience Manager, and Formstack- Leads the global intake process for platform development requirements; directs priorities and deliverables of the dedicated IT team while maintaining strong connectivity with Business Unit IT development teams- Partners with the Salesforce Customer Data Management and IT teams to define, document and direct the development of BSC’s marketing data architecture, governance, and management processes- Defines and documents marketing data usage/quality rules and approval processes- Supports team in creating strategies, builds business consensus, and enforces governance related to maintaining strong email deliverability and reputation with email providers- Supports creation and maintenance of detailed documentation – i.e. operational processes, workflows and training- Supports deployment of 3rd party tools and technologies that enhance marketing automation capabilities (e.g. SFDC Ad Studio, etc.)- Recommends resource requirements required to maintain and enhance the platform

- Drive actionable insights that enable informed decision making and prioritization of strategies to support Qumulo’s marketing goals- Continue lead generation growth in new/current marketing channels including SEM, ABM, organic search, paid social, and email- Monitor, optimize, and report on marketing campaigns and split-test results. Make recommendations based on analytics and test findings- Define KPI metrics and forecasts for daily, monthly, quarterly, and annual targets- Own reporting tools and dashboards- Regularly audit data sources and analytics tools to ensure accuracy and proper tracking- Help execute projects to drive insights that lead to customer acquisition growth- Perform qualitative and quantitative user research- Drive optimization and data-minded culture throughout the department- Stay up to date on emerging trends and technologies in the marketing space

Highlights:- Grew lead volume 30%+ YoY- Grew recurring revenue 40%+ YoY- Maintained a 2.5X ROAS for paid mediaResponsibilities:- Monitor and recommend improvements to website performance through analysis of the customer experience, conversion effectiveness, abandonment points, customer demographics, website usability, and device trends to increase the effectiveness of the website- Design KPI metrics and forecasts that drive the team to meet daily, monthly, quarterly, and annual targets (marketing inquiries to revenue)- Manage and optimize existing marketing channels to drive an increase in acquisition (email, website/digital, account-based marketing (ABM), SEM, etc.)- Test and execute campaigns in new marketing channels to drive an increase in net new customers- Manage all revenue, funnel, digital/social, and marketing analytics reporting for the team- Design, implement and manage reporting dashboards that track KPI metrics and performance trends, to provide actionable insights to all marketing stakeholders- Create, execute, and manage A/B tests to drive continued growth in qualified leads to the business- Help drive adoption for new reporting tools to enable marketing to make faster, smarter business decisions- Successfully trained and managed five marketing analyst interns

- Coordinate all aspects of a two person operational cleaning team- Resolve customer complaints effectively and efficiently - Check vendors in and verify inventory shipments