LIVING THE DREAM developing exceptional brands.At the end of the day, building a successful brand is really about over-delivering an exceptional customer experience. I love the “building & launching” aspect of marketing something new; creating products that make life more fun or solve problems associated with everyday living.34 YEARS MARKETING EXPERIENCE • 16 BRANDS LAUNCHED • 1 AMAZING JOURNEYDavid founded Bigfish Publications in 1999. In the past 19 years, he has launched four magazines, SpaRetailer, Spasearch, Poolsearch and PoolPro. In addition, in 2006 he created TradeCertified, the only independent endorsement program in the pool and spa industry.David is an entrepreneur, a creative visionary adept at developing niche media products for clients designed to capitalize on market opportunities and industry trends. Prior to founding Bigfish Publications, for eight years David was a partner with Sonora Business Systems, a Tucson, Ariz.–based technology consulting firm. David began his career at Calvin Klein in New York City.In 1987, David earned his B.S. in marketing from the University of Arizona.