David Yamada Email & Phone Number

United States

Leading strategic sales initiatives for the sales team covering customer partners in the west. Including STAFDA, two-step distributors, retail and industrial accounts in the hardware, lumber, MRO, automotive, HVAC, electrical, and plumbing channels.

Mukilteo, Washington, United States

Direct sales and marketing efforts for six manufacturer representative groups and three direct outside sales personnel within this region, with sales totaling in excess of $30MM. This dual-role is responsible for regional sales in six NW states spanning retail, two-step distribution, electrical distributors and lighting showroom, as well as responsibilities covering the western USA for the consumer products group handling buying groups, retail and wholesale customer.

Western United States

Charged with orchestrating management and growth 550 customers totaling $9.1M region covering 17 U.S. states and Mexico and sporting goods accounts in all 50 states. Directly manage key national accounts including HD Supply, Johnstone Supply and Fred Meyer. Create and oversee buying group programs accounting for $2.1MM. • Successfully pioneered and executed new brand launch of Snickers Workwear, Hellberg Safety and Solid Gear Footwear in the Western Region, resulting in wholly new customer… Show more Charged with orchestrating management and growth 550 customers totaling $9.1M region covering 17 U.S. states and Mexico and sporting goods accounts in all 50 states. Directly manage key national accounts including HD Supply, Johnstone Supply and Fred Meyer. Create and oversee buying group programs accounting for $2.1MM. • Successfully pioneered and executed new brand launch of Snickers Workwear, Hellberg Safety and Solid Gear Footwear in the Western Region, resulting in wholly new customer relationships contributing to $4.5MM in new business growth. • Spearheaded execution of highly successful export program to Mexican market for 450-store AutoZone of Mexico, effectively managing export requirements and company’s product sales to account. • Managed up to 18 independent manufacturer representative groups and a national sales manager within region to maximize company’s sales and profits, averaging 10.4% growth over the last two years.• Streamlined multiple buying group programs, increasing company profits by 4% annually.• Awarded Vendor of the Year from PRO Group distributors at 2017 planning conference based on customer satisfaction and sales growth. Consistently rated one of the top 10 partners by customers due to exceptional communication and marketing partnership. • Instituted challenging personnel changes in multiple markets, including Northern California and the Rocky Mountain states, which resulted in 28% and 22% growth respectively over the following 18 months. Changes made encouraged use of feedback and open dialogue to quickly capitalize on market opportunities and address deficiencies. Show less

Portland, Oregon Area

Introduced products to sales representatives and customers through hands-on training, customized literature, conference calls, and e-marketing over 6 states. • Expanded and executed programs into a 2,200-store Advance Auto Parts, resulting in 600% growth in sales totaling more than $1.2M annually. • Managed 4 independent manufacturer representative groups within region to maximize company’s sales and profits, leading to achievement of 10% increase in sales goal for all years.

Portland, Oregon Area

Analyzed territory growth opportunities and executed corporate strategies tailored to a northwest 4-state market. • Launched new program with Fred Meyer, 140-store western retail chain that generated $360K in gross revenue for company and led to $600K in annual retail sales for client.• Achieved dramatic growth for Johnstone Supply national account from less than $100K with 10 distinct items to $1.1M with 36 SKUs by launching compelling promotions and interfacing closely with… Show more Analyzed territory growth opportunities and executed corporate strategies tailored to a northwest 4-state market. • Launched new program with Fred Meyer, 140-store western retail chain that generated $360K in gross revenue for company and led to $600K in annual retail sales for client.• Achieved dramatic growth for Johnstone Supply national account from less than $100K with 10 distinct items to $1.1M with 36 SKUs by launching compelling promotions and interfacing closely with independent store owners to place products for sale. Show less

Albany, Oregon, United States

Designed and managed e-commerce platform specializing in high-end and luxury brands of apparel, gear and components and accessories for bicycling. Determined brands and position of store in relation to competitors. Handled customer service, tech, and fit related questions for customers. • Designed and implemented website platform, created product assortments, negotiated with vendors and manufacturers to keep margins intact. • Created first ever on-line tool rental program with… Show more Designed and managed e-commerce platform specializing in high-end and luxury brands of apparel, gear and components and accessories for bicycling. Determined brands and position of store in relation to competitors. Handled customer service, tech, and fit related questions for customers. • Designed and implemented website platform, created product assortments, negotiated with vendors and manufacturers to keep margins intact. • Created first ever on-line tool rental program with great success. Included every tool needed to build, tune and update mountain and road bicycles. Show less

Portland, Oregon Area

Led management and sales operations for $4.5M sporting goods, industrial and automotive aftermarket territory. Analyzed customer sales data and made program changes to increase sales and profitability for both parties. • Championed impressive territory expansion from $1.8MM in annual sales to $4.5MM within 3 years; secured 16 new client accounts and drove successful product launches of three major lines within retail and wholesale markets.• Played critical role in growth of large… Show more Led management and sales operations for $4.5M sporting goods, industrial and automotive aftermarket territory. Analyzed customer sales data and made program changes to increase sales and profitability for both parties. • Championed impressive territory expansion from $1.8MM in annual sales to $4.5MM within 3 years; secured 16 new client accounts and drove successful product launches of three major lines within retail and wholesale markets.• Played critical role in growth of large, complex territory containing 93 active accounts; exhibited thorough knowledge of 3 dozen product lines critical to sales growth and customer service. Show less

Portland, Oregon Area

Oversaw purchasing and maintained $28M inventory for 140 stores. • Created merchandising and incentive program resulting in $1MM increase in gross margins, while negotiating with vendor to cover $30k in new fixturing.• Co-created, quantified and launched new mobile kiosks resulting in 30% increase in gross sales of video category, extending the life and margins of a declining category, while managing plan for replacement category execution.

Master Of Business Administration - Mba, Business, Leadership, Marketing, Operations And Related Support Services, 3.88

Diploma, General Studies

Bachelor Of Science - Bs, Business Administration, Marketing, 3.48

Focus on International Business, E-Marketing and Psychology