David Garcia-Shelton Email & Phone Number

Oakland, Ca, Us

Oakland, Ca, Us

Santa Clara County, California, United States

• Managed web content, updates and localization via AEM (Adobe Experience Manager)• Developed and updated custom web pages, components, and apps supporting marketing initiatives and product launches • Managed redirect rules as Akamai Edge Cloudlets Admin via custom RegEx and direct path mapping for multiple properties • Managed, trouble shot, and updated localization issues related to AEM translation rules via AEM CRXDE and XML• Built custom AEM components in XML, JS, CSS, TS, & HTML as well as identified, researched and fixed component bugs Highlights:o Built highly customizable “announcement” widget in JS that can be fired from Adobe Launcho Built and/or customized AEM components designed to build out infographic content as webpage not PDF with customizable positioning/spacing/sizing/colors, content (image, lottie, icon), and text animations

Mountain View,Ca

• Responsible for updates, maintenance, and bug fixes of existing multi-page e-commerce checkout application• Redesigned multi-page checkout application into a Single Page App• Checkout application updates, enhancements, and bug fixes based on sales and marketing priorities• Collaborated closely with stakeholders, designers, and backend development team to ensure on-time and on-scope deliverables Highlights: o 1st place team in Norton.com hackathon for developing a working Apple Pay POCo Frontend implementation of subscription based sales and renewals (from annual to monthly) in e-commerce carto Add-a-family member functionality

Mountain View, California, United States

• Supported CMS (Teamsite) upgrade and content migration project• Managed content updates, new page production, and localization across 22 language sites• Developed marketing/brand promotional landing pages, micro-sights, and product launch pages. Project managing and working closely with designers and stakeholders to endure an optimal customer experience using HTML, CSS, jQuery, JSHighlights: o Developed multiple co-branded landing pages supporting Norton’s partnership with Marvel (X-Man, Avengers, Capt. America, Thor) & Olympics

San Francisco Bay Area

Build, troubleshoot, edit, content management, and asset creation using combination of HTML, CSS3, Javascript, PHP, jQuery, Photoshop, Dreamweaver, Illustrator.Clients:Joom.com• Analyzed website and removed foreign virus codeNakedsky Entertainment• Develop new product pages (HTML, XML, CSS3, Dreamweaver)• Edit and troubleshoot existing content• Created design assets (Photoshop/Illustrator CS5)L.T.G. Education Consulting• Updated content (HTML, CSS3, FTP)• Designed and developed customer information inquiry form (HTML, CSS, PHP)• Localized content for traditional and simplified Chinese; build localized sites • Content copy writerLil’Gamer – iOS Game App• Designed and developed company website• Content copy writerHitachi Information Technology Group • Product Launch Q/A Project manager for dealer/distributor information, ordering, fulfillment, and billing portal• POC for pre-launch testing issues, post-launch customer training, bug/issue identification and resolution• Portal customer user manual Copywriter – developed and executed product training knowledge transfer

Project managed lead generation, direct mail, newsletter, POS, event marketing, and technical document marketing collateral projects supporting multiple sales channels

Please see Hitachi America Ltd. description

• Managed and updated product content updates for three product segment portals via Stellent CMS• Designed, developed and produced marketing collateral for national and regional marketing campaigns• Planned and executed major events such as large trade shows (CES, InfoComm) as well as internal sales meetings and external partner sales conferences.

Responsible for the creation, development, and management of strategic business plan. Defined business processes, identified and created necessary sales tools. Managed the production of retail website including ecommerce functionality and merchant services for on-line retail. Researched and initiated Merchant Services (Visa/MC) contract. Developed strategic on-line marketing strategy including SEO and identified appropriate on-line advertisers and search engine advertising. Managed all customer service issues and communications and coordinated product development, outsourcing of new products, import logistics, and product launch strategies.

New venture supported by Schneider Electric/SquareD and incubated by DiamondCluster International. Venture created a vibrant virtual user community with purchasing and scheduling for the electrical contractor market. Led and designed strategic communications plans. Developed channel marketing and training programs. Assisted the development of support programs and product development. Established and managed business services partnerships and vendor relationships. Executed market analyses as needed, presented analysis to executive management team. Analyzed focus group research, customer surveys, and Beta testing; developed and implemented project plan integrating results. In addition, member of a 9-person eB@SE team working with McKinzey & Co. to build eB@SE incubator and venture capital fund. Responsibilities included researching best practices for incubators and VC funds. Defined business processes and scope in respect to new venture strategic marketing needs as well as assisted in the selection criteria for corporate incubator investment, conducted due diligence on new ventures for incubation and funding; analyzing venture and market for strategic fit with Schneider objectives for business acquisitions.

Ba, Major: Fine Art

Minored in Political Science and Pre-Law

Mba Candidate, Marketing, Entrepreneurship, & Ebusiness