Creative Producer, Content Executive and Brand MarketerSpecific skills include: Creative & Direction • Brand Partnerships • Creator Economy • Producing Video • Brand Marketing on Social• Fashion, Beauty, Home, Wellness (Lifestyle )Expertise • Launching D2C Brands• E-commerce and Live Shopping• Managing Teams • Influencer Marketing • Project + Budget Oversight • Presentation Delivery • Insights from DataI start any project with the focus on how I can tell stories that resonate, are unique, disruptive, but also leave the world a little better off. As a digital producer, I try to find the most captivating, engaging way to convey a message, whether through imagery, videos, captions or editorial copy. As a brand builder, marketer and branding expert, I look to visuals, tone and the right platform to tell a compelling narrative. My experience on both sides, client and agency, editorial and brand, enable me to understand the challenges all stakeholders face. By leveraging social media platforms and through my intrinsic understanding of the online media landscape, I help drive engagement, promote awareness, and build consumer loyalty for a brand or social campaign. In a previous role as senior producer at POPSUGAR, I helped build the video arm for this online global media brand. I directed and produced hundreds of short form lifestyle videos, creating marquis formats many of which are still in production today. In my last role of 8 years at S71, I helped brand clients to tell the right stories, and led creative strategy for their influencer campaigns. I also had the privilege of creating and launching two D2C lifestyle brands, SwimRx and The Lipstick Lobby. I have worked to reimagine how beauty, fashion, and lifestyle products are marketed to and speak to women. With an understanding of the obstacles female consumers face, I co-founded SwimRx (2020), a company whose mission is to revolutionize swimwear shopping. Compelled by a desire to build brands that resonate with my core values, I founded The Lipstick Lobby (2017), a social justice beauty brand focused on fighting for women’s rights. I secured partnerships with Planned Parenthood, the ACLU, BRADY, the unPrison Project. My team and I raised awareness for these organizations by creating different lipstick shades that each spoke to a unique issues. Our advocates included Gloria Steinem, Marlee Matlin, Elizabeth Moss, Laura Dern, Reese Witherspoon and many others.I am eager to bring my passion and experience to a dynamic organization. I can be reached at thestylephile@gmail.com