Helping clients with everything from mapping out pre-production strategic objectives, to running point on shoots, to working through rounds in the editing room.

Marketing consultant for Microsoft clients implementing awareness and conversion campaigns targeting global audience of IT Pros and developers on email, web, display, and social channels.Highlights- Drove innovative initiatives including Microsoft Learning’s first Facebook Live broadcast- Directed campaign that increased registrations by 400% for Microsoft Research - Executed "Point. Shoot. Perfect" campaign contributing to 1.3M installs of Microsoft Pix - Increased subscriptions to Microsoft Cognitive Services from 2K trial users to 50K users- Project manager in rebranding initiative for Microsoft Artificial Intelligence

Campaign manager for healthcare clients Novo Nordisk and Novartis implementing conversion and retention campaigns to US physicians and patients on email, paid, and print channels- Strategized Victoza campaign targeting social influencers boosting 250% lead gen- Managed new business efforts on winning proposal for $6M retainer with Novo Nordisk - Managed up to 20 projects simultaneously across 3 clients with 2 direct reports- Owned the messaging strategy for Exelon Patch including copy and message testing

Mobile marketing expert for clients Chrysler, Allergan and the National Education Association (NEA) on loyalty campaigns targeting consumers and education leaders- Drove 23% increased engagement on Chrysler Mopar SMS campaigns- Managed Botox loyalty program mobile app driving avg. 10% MoM increase in users- Mobile optimized NEA website and email templates and surpassed benchmark metrics- Successfully balanced and executed both project manager and account manager roles

Hands-on marketing generalist building business in a start-up environment delivering custom mobile marketing platforms to the healthcare industry