David A. Benson Email & Phone Number

West Palm Beach, Florida, United States

West Palm Beach, Florida Area

Private equity backed organization that manages two of the leading LASIK surgery providers in the world.- Coordinated corporate restructuring activities, including clinic closures, sales, and licensing - Led project management of key initiatives, from planning and prioritization through execution- Led Professional Services team with responsibility for end-to-end physician recruiting/onboarding, contract negotiations, and ongoing strategic planning- Cross-functional team leadership of projects to drive new revenue, increase profitability, and improve customer experience- Served as Corporate Secretary, Board of Directors

New York, New York, United States

New York, New York, United States

Ann Arbor, Michigan

· Emphases in Strategy & Finance· Winner: Medtronic Case Competition· Finalist: A.T. Kearney Global Prize Case Competition· Finalist: ConAgra Case Competition· Selected: Ross Student Ambassador· Selected: Peer Counselor, Consulting· Elected: Health & Wellness Chair, Section 1 Executive Board· Member: Ross Consulting Club, Ross General Management Club, Ross Ice Hockey Club

Greater New York City Area

$100B+ Telecom Company: Client engaged Deloitte to conduct feasibility of implementing Advanced Workplace Strategies (AWS) to reduce structural costs and improve employee engagement.·Conducted current state analysis and identified gaps against leading practice·Collaborated with cross-functional stakeholders to drive decision-making and obtain buy-in from C-Suite·Prepared a comprehensive PowerPoint presentation delivered to CEO identifying opportunity areas

San Jose, California

· Analyzed the business operations of an eBay strategic seller, including its inventory procurement process, warehouse operations, customer service capabilities, and talent management functions· Evaluated the current state against industry leading practices to identify operational efficiencies and growth opportunities· Recommended short and long-term operational improvements to the business owner and eBay relationship manager

New York, New York

· Developed long‑term growth strategy for Gold Card Hotel Program, recommended new lodging partnerships and program enhancements to senior leadership resulting inapproval for planned implementation in Q1 2011· Launched Gold Card retention test to combat card member attrition issues, achieved 13% response rate and planned roll‑out of test across other card products· Designed integrated marketing communication to drive usage and awareness of Gold Card Hotel Program, leading to 168% increase in average monthly revenue post‑launch· Collaborated with cross‑functional team to design market research study targeting 4,000 card members. Analyzed results to inform group marketing strategy decisions

· Led cross‑functional team in implementation of bonus points offer strategy, launching corporate partnerships that drove $1MM in new business revenue· Revitalized communication channels and online capabilities to drive card member spend with American Express Travel, drove 100% increase in targeted spend YOY· Introduced new positioning for lending product to better communicate value and drive card member enrollments, increased email marketing response rates 69%· Developed monthly American Express P&L reports and presented results, trends and financial outlook to extended Gold Card Product Management team· Served as team liaison to American Express Political Action Committee, increased engagement and awareness among colleagues of Federal and State policy initiatives

· Developed comprehensive test and learn strategies for Delta Card portfolio, reengineered direct mail production process realizing $1.2MM in annual cost savings· Launched new card member application website for Delta Platinum card product, lifting customer response rate 75%· Analyzed acquisition results and performance of premium card member segments, recommendations led to streamlined mailplan and customer segmentation strategies· Chaired Analyst ʺSteering Committeeʺ and organized networking events and education sessions to assist Analysts in making career choices at American Express

· Managed $22MM marketing budget and delivered monthly forecasts to Delta Customer Acquisition team, resulted in team staying within 10% of forecast budget goal· Designed incentive testing strategy that lifted direct mail response rates more than 50% and average card member spend 100% in premium customer segments· Executed 11 direct mail marketing campaigns leading to acquisition of more than 140K new American Express card members, beating annual forecast by 6%

Produced an advertising proposal for a potetial print, radio and TV ad-buy ·Researched more than 100 luxury brands and created a luxury advertiser database ·Managed media revenue spreadsheet and continuously updated competitive analysis reports ·Responded to Bloomberg.com advertising inquiries

·Wrote programming pieces for weekly radio broadcast faxes ·Maintained advertising portfolio and external contact on advertising orders

Master Of Business Administration

Bachelor Of Science