David A. Benson Email & Phone Number

West Palm Beach, Florida, United States

West Palm Beach, Florida Area

Private equity backed organization that manages two of the leading LASIK surgery providers in the world.- Coordinated corporate restructuring activities, including clinic closures, sales, and licensing - Led project management of key initiatives, from planning and prioritization through execution- Led Professional Services team with responsibility for.

New York, New York, United States

New York, New York, United States

Ann Arbor, Michigan

· Emphases in Strategy & Finance· Winner: Medtronic Case Competition· Finalist: A.T. Kearney Global Prize Case Competition· Finalist: ConAgra Case Competition· Selected: Ross Student Ambassador· Selected: Peer Counselor, Consulting· Elected: Health & Wellness Chair, Section 1 Executive Board· Member: Ross Consulting Club, Ross General Management Club, Ross.

Greater New York City Area

$100B+ Telecom Company: Client engaged Deloitte to conduct feasibility of implementing Advanced Workplace Strategies (AWS) to reduce structural costs and improve employee engagement.·Conducted current state analysis and identified gaps against leading practice·Collaborated with cross-functional stakeholders to drive decision-making and obtain buy-in from.

San Jose, California

· Analyzed the business operations of an eBay strategic seller, including its inventory procurement process, warehouse operations, customer service capabilities, and talent management functions· Evaluated the current state against industry leading practices to identify operational efficiencies and growth opportunities· Recommended short and long-term.

New York, New York

· Developed long‑term growth strategy for Gold Card Hotel Program, recommended new lodging partnerships and program enhancements to senior leadership resulting inapproval for planned implementation in Q1 2011· Launched Gold Card retention test to combat card member attrition issues, achieved 13% response rate and planned roll‑out of test across other card.

· Led cross‑functional team in implementation of bonus points offer strategy, launching corporate partnerships that drove $1MM in new business revenue· Revitalized communication channels and online capabilities to drive card member spend with American Express Travel, drove 100% increase in targeted spend YOY· Introduced new positioning for lending product.

· Developed comprehensive test and learn strategies for Delta Card portfolio, reengineered direct mail production process realizing $1.2MM in annual cost savings· Launched new card member application website for Delta Platinum card product, lifting customer response rate 75%· Analyzed acquisition results and performance of premium card member segments.

· Managed $22MM marketing budget and delivered monthly forecasts to Delta Customer Acquisition team, resulted in team staying within 10% of forecast budget goal· Designed incentive testing strategy that lifted direct mail response rates more than 50% and average card member spend 100% in premium customer segments· Executed 11 direct mail marketing.

Produced an advertising proposal for a potetial print, radio and TV ad-buy ·Researched more than 100 luxury brands and created a luxury advertiser database ·Managed media revenue spreadsheet and continuously updated competitive analysis reports ·Responded to Bloomberg.com advertising inquiries

·Wrote programming pieces for weekly radio broadcast faxes ·Maintained advertising portfolio and external contact on advertising orders

Master Of Business Administration

Bachelor Of Science