David Achar Email & Phone Number

New York

Managed the acquisition of 25 trade book categories, representing sales of $88 million. Worked directly with publishers to manage acquisition, sell-through, and promotion of key titles and supply chain. Managed over 50 different publisher relationships including terms, AP, metadata, inventory levels, stock offers and all business reviews. Managed publisher incentive plans, meeting or exceeding budget for 9 consecutive years.Managed the $12 million seasonal calendar merchandising program, including negotiation of terms, acquisition, and re-orders. Created customized assortment for retail customers and provided merchandising support to all e-commerce customers; domestic and international.Started sidelines business that represented a new division for the company. Solicited new vendors and sourced new product lines including stationery, games, candles, impulse items, small consumer electronics, and consumables. Managed all aspects of the business including new product development, purchasing, metadata, and inventory managementKey Accomplishments:• Increased calendar sell-through from 55% to 75%• Built the sidelines division to over $14 million in 2 years• Resolved sidelines assortment and metadata issues through SKU rationalization and optimization• Managed a successful promotional book program in the Michaels craft stores from 2015-2018• Started a successful library publishing program generating $7 million in incremental sales• Created and managed strategic vendor partnerships to support new international initiatives• Supported domestic independent brick and mortar retail channel with promotional and merchandising assortments.

Grew DVD business 12-15% annually, exceeding overall DVD market growth by more than 10% each year. Created and managed all DVD promotions for 550 in-store departments with a total annual volume of $150 million. Key Accomplishments:• Managed and sold monthly premium feature space for all stores. Directed all product selection in the feature space. Communicated monthly merchandising plans at the store level, including the creation of detailed planograms and merchandising instructions.• Coordinated with studio partners to maximize sales growth and increase coop support through innovative point of sale funding plans. Managed coop collection and monthly temporary price reductions. Created new, dedicated fixtures for studio partners, supervising process from design to national rollout.• Developed unique title assortments for selected audiences and created innovative marketing assets to support promotions.

Grew online DVD store at BN.com from start-up to $44 million in 4 years through development of vendor relationships, innovative promotions and supply chain management.Key Accomplishments:• Leader of the team that launched the BN.com Music & DVD on-line stores.• Established DVD/CD supply chain. Reduced out of stock position by 60% through integration of secondary vendor. • Designed and executed all DVD/CD promotions. • Created partnerships with all major studios and music labels to launch the DVD business.• Maintained database integrating new features, trailers and metadata

Mba, Marketing

Ba, Political Science

Education record